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Found April 20, 2008 on Daily Basketball:
Video - "Where fans try to save franchises happens"
The NBA deserves a nice pat on the back for their "Where Amazing Happens" slogan and commercials. "I love this game!" and "It's fan-tastic!" were admirably cheesy, but "Where Amazing Happens" blown out the competition. How many other sports league have built up an incredibly well-branded slogan in ju...
Original Story: http://www.dailybasketball.com/2008/0...

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