AUDIO ON DEMAND: Bill Sanders, VP of Marketing for BDA Sports

If you missed our show this past weekend, you missed a very insightful conversation with Bill Sanders, the VP of Marketing for BDA Sports. BDA Sports reps the likes of Yao Ming, Steve Nash and Greg Oden. Bill and I discussed just how difficult it is for an athlete to secure endorsement deals in a climate where marketing budgets are as tight as they have ever been and also when many companies are cautious of building a brand campaign around an athlete that may damage their brand with an off the court indiscretion. Maury Brown from the BizofBaseball.com also stopped by to help us preview the upcoming MLB playoffs. What will the TV ratings look like for Fox and TBS? How many of the teams that got in have payrolls that exceed $100M? We answer those questions and more for you. Listen to the show by clicking here.