We’re here to talk about the NBA and social media. And to do that we have Boston Celtics Interactive Media Director Peter Stringer.
The Boston University alum is on the Advisory Board for BostInnovation and the Social Media Society.
You can follow him on Twitter (@peterstringer)
PMB: Congrats on keeping the Celtics site within the top 5 most trafficked, what’s the key to that success?
PS: When I first joined the Celtics in 2005, our team was not a championship caliber squad on the court, yet Celtics.com was typically ranked in the top 10 NBA websites. Having a brand with 60 years of history, and now 17 championships, means that fan interest will always be strong.
That said, when I took the job, I made the decision to change our emphasis to content and started covering the team myself, something Celtics.com wasn’t doing at the time. Most teams weren’t doing it either. But I think that decision paid off and gave fans a reason to come to us for regular content about the team.