Originally posted on NESN.com  |  Last updated 7/5/13
WALTHAM, Mass. — When the Celtics announced via news release on Wednesday that they had hired Brad Stevens as their head coach, half the basketball-watching world was stunned by the hire. The other half was more stunned the Celtics were able to keep such press-stopping news a secret. In the era of Twitter, TMZ and the 24-hour news cycle, companies rarely control their own message anymore. NBA teams struggle to break their own news before someone like Yahoo! Sports’ Adrian Wojnarowski beats them to it. So it was a shock when an unassuming email from the Celtics popped up in the inboxes of various reporters at 5:40 p.m. Wednesday announcing the hiring of Stevens as the 17th head coach in franchise history. It turns out there was very strategic reasoning behind the Celtics’ secrecy, which president of basketball operations Danny Ainge explained Friday after Stevens’ introductory news conference. “First of all, I never leak stories, as you guys all know,” Ainge said. “You try to get me to leak stories, but you’ve got to find some other source is you want a story leaked. This was very tight-lipped. I was very careful who I shared any information with because of the sensitivity to Brad.” Above all, Ainge said, he feared that premature attention for the move might spook Stevens into remaining at Butler, the former employer to which he remains fiercely loyal. If news of Stevens’ interview with an NBA team leaked out and he stayed, it could forever damage his reputation with his current players and colleagues, not to mention future recruits and their families. So even after a long interview that included Ainge, co-owners Steve Pagliuca and Wyc Grousbeck, assistant general manager Mike Zarren, Stevens and his wife, Tracy, Ainge kept all information extremely close to the vest. Possibly contributing to Ainge’s caution, too, was the fact that just last week he was burned by persistent leaks that doomed a potential trade to send Kevin Garnett to the Clippers in a transaction the league deemed was connected with the two teams’ negotiations over Doc Rivers. “If this had gotten out, I think it very easily could have blown the situation,” Ainge said. “I think that’s the case in a lot of things. It’s been the case with trades, coaches, signings, everything that goes on in our business. It’s bad that it gets leaked out and that’s why I don’t do that. I try to protect information, protect people and their lives and their families from ever getting out.” Ainge had already seen one potential deal get blown up because it made its way into the public eye a little too soon. Not wanting to see a repeat incident, he and the Celtics set out to beat the news cycle. They succeeded. Have a question for Ben Watanabe? Send it to him via Twitter at @BenjeeBallgame or send it here.

This article first appeared on NESN.com and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Jerry Jones weighs in on NFL's Ezekiel Elliott investigation

McFadden missed Cowboys charter flight to training camp

Report: Irving unhappy with LeBron's style of play

Report: Mayweather's GF being harassed by McGregor fans

LaVar Ball pulls entire AAU team from floor, forfeits game

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Pablo Sandoval apologizes for comments about Giants

LeBron James seems to respond to Kyrie Irving's trade request

Senator jokes that President Trump should nominate Tom Brady for ambassadorship

Report: Cubs interested in Rangers catcher Jonathan Lucroy

Marc-Andre Fleury took Stanley Cup on a road trip, protected it well

Cardinals say Carson Palmer, Larry Fitzgerald won't play in Hall of Fame Game

Sports & Politics Intersect: Trump casts shadow over U.S. Women's Open

Best of Yardbarker: General managers take the spotlight

The 'Pay that man his money' quiz

The unexpected rise of the Connecticut Sun

The National League Wild Card is suddenly relevant again

Kicking It: USMNT struggles to find consistency in Gold Cup as World Cup qualifying nears

Three Up, Three Down: The Dodgers are a complete juggernaut right now

BIG3 Week 5: Pivotal make-or-break weekend in Chicago

Who won the Open Championship in the year you were born?

Making an NFL GM change in the summer has its benefits

Box Score 7/21: Stay cool this weekend sports fans

The 'Let's show a little love for James Jones' quiz

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Sports & Politics Intersect: Trump casts shadow over U.S. Women's Open

The National League Wild Card is suddenly relevant again

The 'Pay that man his money' quiz

BIG3 Week 5: Pivotal make-or-break weekend in Chicago

The 'Let's show a little love for James Jones' quiz

Making an NFL GM change in the summer has its benefits

The 'Yoan Moncada era starts now' quiz

The Orioles need to unwind past deals if they are going to rebuild

BIG3 Referee Hotline Bling: Sam Hinkie is calling the shots

The 'No one is betterer than Roger Federer' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker