Over the past six months, the Clippers have set about systematically whitewashing every detail of their well-worn narrative as the most dysfunctional, inept, corrupt and woebegone franchise in professional sports.
Sadly, for them, the season has ended.
Now, after being vanquished by the San Antonio Spurs, Blake Griffin and Chris Paul et al, will no longer be front and center several times a week, selling Lob City t-shirts, playoff tickets and the newfound concept of relevance to a market - and a league - that had largely forgotten them.
The idea that a new dawn, at long last, was upon the Clippers lasted about as long as the new dawn of the offseason, which began Monday morning with bleary-eyed players and coaches filing into the team's facility 12 hours after their season ended to collect belongings, conduct exit interviews and meet with reporters.
That's when general manager Neil Olshey chided a reporter for asking about the only real topic on anyone's mind - the contract stat...