Originally written on Fox Sports Southwest  |  Last updated 11/18/14
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DALLAS -- Mark Cuban stubbornly insists his apology isn't an apology. Maybe that's because after 12 straight Mavericks playoff seasons, he's unpracticed in the art of the mea cupla. But the realities are undeniable, as is Cuban's position. 'If someone's got a shot to take, take it at me,' he says. 'My job is to make sure we put everybody in position to succeed and we obviously didn't. It's on me.' How many times in the last 12 years has Dallas Mavericks needed to apologize? How many times has he needed to take blame? How many times have circumstances forced him to admit basketball wrong-doing? Check the archives. A dozen straight NBA playoff berths, 11 straight 50-win seasons, two NBA Finals appearances and a world title serve as evidence that this franchise doesn't have many reasons to apologize to its fans. Until today. "Look, it didn't work out the way we planned," Cuban says. "It's all on me and (GM) Donnie (Nelson). It's our job to put people in position to succeed. We d...
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