Originally posted on Pro Sports Daily  |  Last updated 5/12/14
When Portland Trail Blazers guard Damian Lillard signed his new deal with Adidas last month, we knew the deal was big, but not exactly how big. Now, USA Today has a few more details, straight from his agent's mouth: When it comes to the business of basketball and one man's brand, no one has won in these playoffs quite like the Blazers' second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract – which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be "well over $100 million" with very-reachable incentives and is expected to eventually include a signature shoe and apparel – was seen by some as a head-spinner when it was first revealed on April 14. "I can say that I understand people who question the deal – most of them haven't done deals of this magnitude so they don't understand it," he said. "But at the end of the day the deal could be well over $100 million, and I don't have any problem saying that and Adidas wouldn't doubt that. Is it $100 million guaranteed? No, it's not. Is there an easy opportunity for that to happen? Absolutely." "Is (the deal) a game-changer? Nah, I don't think it's game-changer…Will players ask for more now? I'm sure that's going on with Adidas, Nike, the other companies, right now. Will they get them? I completely doubt it."
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