Found May 10, 2013 on Around the Arc:
Posted on Pattison Ave. this morning:  "The team formerly known as the New Orleans Hornets is comprised of a young, athletic, up-and-coming core. Anthony Davis, Xavier Henry, Eric Gordon, and Austin Rivers highlight a nucleus looking to put New Orleans basketball back on the map. With both eyes clearly focused on the future, the franchise felt that they should use the youth movement to launch a complete re-branding campaign, with a new name and all.The idea wasn’t awful; fan bases can often be re-energized by a new franchise identity, especially if it is meant to represent the entering of a new era. Plus, the city wanted something that was more representative of itself, since New Orleans is not especially known for Hornets, having inherited the name from Charlotte. It all made sense. The organization had the opportunity to come up with an exciting new nickname that encompassed the spirit and energy of the young squad, while serving to intimidate opponents, at least a little. Ne...
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