Originally written on Legend of Cecilio Guante  |  Last updated 2/3/13
We’ll never escape Geico. Or at least I won’t. It’s seemingly one of those immutable Gen Y truths. Their ads will always be there, utterly unavoidable. Whether it’s the lizard or the yelping pig, or whatever, you can damn well be sure you’ll be reminded that 15 minutes CAN save you 15% or more on car insurance. I must fall right smack in their target demo of young, new parent sports-lover, because I swear that every time I watch anything on television – no matter the length of time – those Geico people get me. So, if I’m going to be bombarded, it’s much more pleasant when it comes with a laugh or two. Which brings us to their latest “how happy?” campaign. You know the schtick. Those hippie, guitar-strumming duo that brings home after the witch in a broomstick factory (dislike), Eddie Money at the travel agency (yes), the bodybuilder directing traffic (not bad) or comedian Gallagher smashing watermelons (no thanks). Well, they’ve got a new one. And IT…IS…FABULOUS. Why? Because anything featuring Dikembe Mutombo being Dikembe Mutombo is pretty great. Here, he goes around town swatting things and breaking out his custom finger-wag to everyone from office executives to kids at the grocery store. It’s brilliant. Check it out. Well done, Geico. Well done. HT: Cosby Sweaters HT: Cosby Sweaters
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