Originally posted on Crossover Chronicles  |  Last updated 12/8/11

Phoenix Suns owner Rob Sarver was one of the hardest of hard liners during the lockout.  He was one of the symbols of the "give us most of the money and re-tool the system to ensure complete parity" movement.  

Fast forward to yesterday, and the release of the Phoenix Suns schedule, which features no home games against the New York Knicks, Chicago Bulls, Boston Celtics, Miami Heat or Orlando Magic.  Sarver's reaction to missing out on big market teams?

"I was disappointed for our fans," Suns Managing Partner Robert Sarver said. "When the preliminary schedule came out, I asked the league to reconsider and they didn't. You've got to factor in all the arenas and timelines, and they weren't able to move dates around."

When push comes to shove, Sarver knows big markets mean big business.  And its not because the fans of small market teams suck.  It's because there are more fans of big market teams.  That's what "big" and "small" market means.  There are less than 700,000 people in the Memphis TV market.  There are more than 7,000,000 in the New York market.  

And with those big markets and big fan bases comes big demand for tickets as transplants to different part of the country travel to see their favorite team.  That also means flex-ticket pricing and more money in Sarver's pocket.  

He knows that's going to be the case now, five years from now and probably five decades from now.  He went so far as to ask for those big market and power teams to come to town so he can add more to his bottom line.

That's not to say he shouldn't do that stuff.  It's just that Sarver needs to realize the stance he took not too long ago, and maybe throw a "no comment" out there when it came to the schedule.  Because these comments just take us down the road of reality vs. perception.  And the perception is that Sarver was never really about parity in the first place.  He just wants to make money on his investment, which means keeping the Suns good, but not good enough, is good enough. 

Seeing Sarver's history, that's probably reality too.  Congratulations, Rob, on being the first small-market owner to complain about not having enough big markets on the schedule and making us all wonder, again, what this whole lockout was really about in the first place.

[follow]

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Rams owner buys massive 520,000-acre Texas ranch

Cam Newton explains why he did not dive on fumble

George Karl’s agent rips Kings, wants broadcaster reprimanded

WATCH: Popovich has funny reaction to New Hampshire results

Suns vets pull packing peanut prank on rookie Devin Booker

Teammate gives Manning final completion ball from Super Bowl

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Ole Miss Football cited in 13 of 28 department violations by NCAA

Larry Sanders to consider NBA comeback after other interests stabilize

The NCAAB power rankings

SEC begins crying foul over Jim Harbaugh’s spring break plans at Michigan

Marc Gasol reportedly out indefinitely with broken foot

Patriots waive Montee Ball despite never officially re-signing running back

WATCH: Blackhawks coach walks out of press conference

Greg McElroy: Cam Newton 'quit on his team'

Tennis umpires secretly banned over gambling issues

WATCH: Dancing Kentucky fan slides down rail, fails

Clemson LB has great response to NFL draft analyst's criticism

Former Aggies QB Kyle Allen reveals culture problems at Texas A&M

Roy Williams collapses during game vs. BC

Panthers TE Greg Olsen shaves off his playoff beard

Derek Fisher thanks Knicks in statement

Miami Heat to honor Shaq by retiring his number 32

Oakland Raiders release Nate Allen

B.J. Penn announces he will return at UFC 197

Bring back the Dunk Contest

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The NCAAB power rankings

Report: Kings to keep coach George Karl

Was Alain Vigneault right about NHL's lack of punishment towards Wayne Simmonds?

Report: Knicks fire coach Derek Fisher

The best and worst commercials from Super Bowl 50

Best and worst from Super Bowl 50

Six best plays from Super Bowl 50

Eli doesn't look thrilled as Peyton wins Super Bowl

Did Beyonce almost fall down during Super Bowl halftime show?

Curry to serve as drummer for Panthers

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker