Kobe Bryant Returns from His "Worship The Swoosh" Asian Tour

Also seen at: Protect the Paint A Blog Dedicated Solely To NBA Basketball   Was Kobe’s week on the other side of the world for anything other than proselytizing the good message of the swoosh people and selling Nike gear on that large continent? At least it wasn't lauded as some great humanitarian effort. And now it’s over. Amazing the transformation of the Kobe Bryant brand. Is it the power of PR or the ridiculously short attention span/memory of the 21st century human being? The development of a human brand—the cultivation, the promotion—is almost brilliant to watch. Tiger Woods is the best example, and he's always done the right thing. He’s always protected the brand. No scandals. No assaults. No estrangement from his family. Probably why he’s the highest endorsement earner. Kobe has not always protected the brand so well, but the amazing thing is he went from rape case defendant and the loser of many of his endorsements all the w...