Originally posted on Midwest Sports Fans  |  Last updated 10/3/12
Television contracts are the main source of income for any pro sports team.

In Los Angeles, two of the most popular teams are being matched together for broadcast purposes.

Time Warner Cable, for their new sports network, bought the exclusive regional rights to broadcast Lakers and Galaxy games for $20 billion dollars over 3 years.  The LA Sparks of the WNBA are also part of the deal.

To honor this new TWC partnership, the Lakers and Galaxy were brought together Monday night to celebrate with all the fancy Hollywood glitz and glamour to accompany it.

With the amount of money being spent by cable television networks and cable television broadcasting distribution companies, how much more time before they seek ownership of the teams?

Are the ESPN Spinners or TWC Roadrunners coming soon as professional sports teams?

It is an insane amount of money, and it is all done as an investment into advertising revenues generated from TV ratings.

The ratings are dependent on the sports teams’ popularity with sports fans and general audiences. Winning is essential for the Lakers and Galaxy. They must continue to win to maintain their brand value. The payouts from a television contract are only worth what the team’s reputation merits.

In Los Angeles, both the Lakers and Galaxy have local competition inside their own professional sports from the Clippers and Chivas USA.

The Lakers and Galaxy, though, have championship pedigrees and are the pride of the metro LA area. Their accomplishments have brought their teams recognition worldwide, and their brands are worthy even outside the sports arena.

And TWC gets a chance to promote their television channels on the Internet. The games will most certainly be able to be accessed on the Internet, as well.

TWC is also starting a Spanish language sports station.

As both Los Angeles MLB teams continue to struggle (both are now eliminated from the playoffs), the Lakers and Galaxy get more opportunity to be the class of LA.

All together, the new deals put the teams under more of a spotlight. The Galaxy has hit the bigger stage as they join the Lakers in attracting the biggest offers. It is one more big step in the right direction for MLS.

*****

Howard Alperin is Managing Editor of AmericanizeSoccer.com

The post L.A. Lakers, Galaxy Come Together for TWC Deal appeared first on Midwest Sports Fans.


GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Riley nearly wrote Dan Gilbert-like letter when LeBron left Heat

Seahawks GM says Marshawn Lynch, Raiders ‘still talking’

Damian Lillard: Beating Warriors has become an obsession

Report: Unnamed top NFL draft prospect accused of sexual assault

Dale Earnhardt Jr. to retire after 2017 season

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Watson warns teams against picking Trubisky over him

Bonds to have street named after him in San Francisco

Report: Blount, Giants have 'mutual interest'

Adrian Peterson confirms he will sign with Saints

The Warriors just trucked the Blazers with 8 threes, 45 points in the first quarter

Serena Williams fires back at Ilie Nastase’s racist comment about her child

Everything you need for the 2017 NFL Draft

Box Score 4/25: 'So long, sleeves'

Most inspirational sports movies, series and docs available for streaming

The 10 best sports docs available for streaming

NBA Weekend Awards: Who takes home the Wilt Chamberlain Trophy?

Where it went wrong: Stanley Cup Playoffs Round 1 exits

20 of the best NFL Draft red carpet looks

Getaway Day: Wild, wacky and weird week in MLB (and that's just the injuries)

11 names you need to know for the NFL Draft

The 'It's not good to play the King' quiz

Best of Yardbarker: David Fizdale and the Grizzlies won't go down quietly

Three Up, Three Down: Home run hitters are heating up

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Everything you need for the 2017 NFL Draft

The 10 best sports docs available for streaming

Most inspirational sports movies, series and docs available for streaming

NBA Weekend Awards: Who takes home the Wilt Chamberlain Trophy?

Where it went wrong: Stanley Cup Playoffs Round 1 exits

Getaway Day: Wild, wacky and weird week in MLB

11 names you need to know for the NFL Draft

The 'It's not good to play the King' quiz

Three Up, Three Down: Home run hitters are heating up

The 'Even the Browns can't mess this one up' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker