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NBA Entertainment crew hones its storytelling skills

Found June 04, 2009 on LA Times:
The multimedia group for the NBA is trying to produce stories that would be wanted by ABC, which telecasts the games. Robert Horry came to a ballroom at the Biltmore Hotel on Thursday morning to give a pep talk to the troops. He fired them up, telling stories about his game-winning playoff shots (Sacramento Kings fans wouldn't have been entertained) and spoke of the fission of energy a player gets at this time of year.
Original Story: http://www.latimes.com/sports/basketb...
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