Typically, the NBA uses its box office stars like LeBron James, Kevin Durant etc., to promote its product and rightfully so, they are the players fans get most excited about.
However, there has been a recent influx of talented younger stars who have been making a push to stand on the same pedestal as the veterans and it seems like the NBA has noticed this and is ready to put them on a higher platform.
In a new commercial promoting the new NBA season, Cleveland Cavaliers point guard Kyrie Irving, leads several exciting younger stars that includes: Portland Trailblazers Rookie of the year Damian Lillard, Indiana Pacers swingman Paul George, New Orleans Pelicans guard Jrue Holliday, Utah Jazz product Gordon Hayward, Denver Nuggets energy god Kenneth Faried, Memphis Grizzlies floor leader Mike Conley Jr., Charlotte Bobcats scorer Kemba Walker, Detroit Pistons big man Greg Monroe, Washington Wizards speedster John Wall, and Golden State Warriors forward Harrison Barnes.
Check it out here:
H/T to Yahoo! Sports