Originally posted on Fox Sports Southwest  |  Last updated 1/8/13
DALLAS- Mark Cuban's social media "cry for help" has instead earned him a 50,000 fine from the NBA. The Dallas Mavericks have a multitude of problems and at 13-22, it's not quite right to blame the problems on the referees. But in the opinion of the owner, the NBA's state of officiating is a problem, too. So over the weekend, he asked for help. "I'm sorry, NBA fans," Cuban tweeted almost immediately after Saturday's Mavs loss to lowly New Orleans. "I've tried for 13 years to fix the officiating in this league and I have failed miserably. Any suggestions? I need help." This week marked Cuban's anniversary of having purchased the franchise, a 13-year time period during which he's often railed against the league's officiating system. He's famous for accusing former referee chief Ed Rush of being unworthy to be "hired at a Dairy Queen." Along the way, Cuban has accumulated an estimated 2 million in fines for bucking the NBA system. Behind the scenes, he's also fueled positive change in the way referees do their jobs. In the final moments of the loss to the Hornets, Cuban's player, Dirk Nowitzki, appeared to benefit from a pair of whistles. But the Mavs didn't get the call when New Orleans' Eric Gordon completed a three-point play with 4.7 seconds left in overtime as refs called a foul on Darren Collison. The Mavs also disagreed on an odd circumstance to end regulation when O.J. Mayo was beyond the 3-point line and lining up a shot when an airborne Gordon made contact with Mayo andor the ball, knocking the ball loose. Instead of a foul, officials called it a kicked ball. Cuban went onto the court after the game and spoke to an official. Moments later, he was on Twitter expressing his displeasure. And social media eventually makes its way to the NBA commissioner's office ... and now comes the punishment.
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