The University of Akron's plan to place the basketball program's official Twitter handle on the back of its players jerseys for a nationally-televised game this weekend didn't get past the planning stages.
The NCAA swatted the idea away.
It's not an NCAA compliance issue; rather, NCAA basketball uniform guidelines bar a team's logo from being used on the back of the jersey. The special 'Z' logo on the front of the black jerseys -- a jersey unique to the school's Social Media Night promotion -- counts as the logo, and displaying any form of 'Zips' on the back would also count as doubling up.
The Akron athletic department could have taken its chances with breaking the rule but chose not to. The school carefully worded press releases regarding the promotion while it waited for clarification on the rule, then announced Monday night it would scrap plans to use the Twitter handle on what's normally the name plate.
As part of the promotion, 12 custom-made jerseys with unique Twitter...