Kobe Bryant is the latest sportsman to team up with Swiss luxury watch brand, Hublot. The Los Angeles Lakers star will represent the brand on an international level, joining a roster of sports ambassadors that includes Dwyane Wade, Usain Bolt and soccer legend, Diego Maradona.
“Bryant is the perfect choice for Hublot – a brand known for its precision and excellence, traits that have characterized the basketball icon’s celebrated career,” said Ricardo Guadalupe, CEO of Hublot.
To commemorate the partnership, Hublot recently released Bryant’s signature timepiece. The “King Power Black Mamba” is inspired by his nickname, “Black Mamba.” The limited-edition wristwatch features a snake around the counter at 9 o’clock and Kobe’s jersey number, “24,” over 6 o’clock. Check it out:
According to the brand, Bryant’s new position serves to further strengthen the relationship between Hublot and the LA Lakers. In January of this year, Hublot became the first Official Timekeeper for the NBA franchise. The company announced its first U.S. Team partnership in 2010, partnering with the Miami HEAT. The addition of the Los Angeles Lakers makes this the second NBA team partnership for the brand, solidifying its expanding presence and the growth in Los Angeles.
In support of the partnership, Hublot will have an ongoing alliance with The Kobe & Vanessa Bryant Family Foundation. The foundation is dedicated to improving the lives of youth and families in need, both domestically and globally.