NHL Reports Increase in Merchandise Sales for Black Friday and Monday

There may be a recession, but the National Hockey League didn't feel its effects on the first major shopping days of the Holiday season. The NHL reports that online sales, through shop.nhl.com were up 67 percent from Black Friday and up 10 percent for Black Monday from this time last year. Top selling items, so far for the league, include third jerseys by the Flyers, Bruins, and Penguins, NHL Winter Classic merchandise, and DVDs. "The strong performance of the Shop.NHL.com can be attributed to our strong fan demographics, the product access constraint that we're relieving with an unparalleled variety of NHL merchandise, and a well-executed marketing plan," said Perry Cooper, SVP of Digital/Direct Marketing and Fan Analytics.A "Another important factor is the finely-tuned programming experience at NHL.com, which has enabled very effective contextual sell-through." NHL Powered By Rbk Store For Black Friday weekend (Friday-Sunday), comparing with last ...