Found June 08, 2012 on NESN.com:
Lebron-james-part-time
Somebody forgot to tell the Oklahoma City Thunder's marketing department that LeBron James' eruption in Game 6 did not equal two wins for the Miami Heat. How else to explain the appearance of a "Beat the Heat" T-shirt now for sale on the Thunder's team store website? No "Beat the Celtics" matching T-shirt was readily apparent on the site, so it appears that this is either an honest mistake, reverse psychology to motivate the Celts onward to victory in Game 7 Saturday night, or just the Thunder simply expressing how much they would like the Heat to be beaten at...
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