Found October 15, 2012 on Online Sports Guys:
((HT: News10 Sacramento)) This is not a joke- although the HQ wishes it was- then, we really could make fun of what lengths the city of Sacramento's businesses are going to go get publicity (or keep the Kings in town, one of the two...) The HQ knew the arena in Sacramento as ARCO for the longest time when the Kings relocated from Kansas City. Then, it went to Sacramento Arena when the town was trying to find sponsors and couldn't. Then, it went to Power Balance Arena... Now, this... Sleep Train Mattress Centers announced a partnership which includes renaming the building... "Sleep Train Arena" Apparently, Sleep Train has been a successful business in northern California for close to three decades... This is their ad when they celebrated their 25th birthday... Maybe Tyreke Evans, DeMarcus Cousins, and Jimmer Fredette can get their mattresses for special discount from now on...
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