Originally posted on Sports Business Digest  |  Last updated 10/15/12
Sleep Train Arena? We are long since past the days when stadium names sounded cool, or nostalgic; its all about generating money.  For one of basketball's oft-troubled franchises, the Sacramento Kings decided to take what they could get.  Sleep Train Inc. was the winner in the Kings stadium naming rights sweepstakes, and their name will replace the current Power Balance Pavilion in November. The Kings had been looking for a new naming rights owner since Power Balance filed for Chapter 11 bankruptcy protection over a year ago. "On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train," said Kings President of Business Operations Matina Kolokotronis. "We're particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement." The oddity of the name aside, the Kings really could not have found a better naming rights partner than Sleep Train.  The employee-owned company is currently the number one mattress retailer on the west coast, and they sponsor various music venues.  They also are known for their award-winning Sleep Train Foster Kids program which provides essential items -- clothes, shoes, school supplies, etc. -- during the holidays to 60,000 foster children. "We are pleased to partner with the Sacramento Kings," said Carlsen, founder and CEO of Sleep Train. "Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events." Sleep Train plans on using its new found status as holder of the Kings arena naming rights to not only allow kids to attend games, but to increase the donations to the organization. The new Sleep Train Arena will house nearly two million guest annually, and will serve as the home for the Kings while hosting a number of other concerts and events. (via Sacramento Kings)    
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Joe Mixon likely to go undrafted in April?

Belichick officially updates boat’s name to ‘VII Rings’

Canseco warns humanity about robot takeover in Twitter rant

Rick Ankiel drank vodka before pitching in 2000 NLDS

Kings throw shade at Cousins in press release announcing trade

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Jets tampered with Revis through private phones, secret meetings

Calipari shoots down talk of him leaving Kentucky for Pelicans

Report: Carmelo prefers trade to Clippers or Lakers

Report: Kings blowing up roster, putting Darren Collison, Ben McLemore on block

Russell Westbrook's beef with Kevin Durant might not be over after all

Giants could use franchise tag on Jason Pierre-Paul

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams and players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

Too much to Process: Can Simmons match the Embiid hype?

There will never be another Dirk Nowitzki

Baseball movies you can stream now to hold you over until Opening Day

Is the NBA All-Star Game worth saving?

Movies you can stream now to get your football fix

The Rewind: Michael Jordan's last All-Star Game

Best of Yardbarker: NBA All-Star Games past, present and future

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams, players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

QUIZ: Name every MLB pitcher with 200 or more wins since 1961

Baseball movies you can stream now to hold you over until Opening Day

There will never be another Dirk Nowitzki

Movies you can stream now to get your football fix

Is the NBA All-Star Game worth saving?

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker