Originally posted on The Other Paper  |  Last updated 12/18/12
Who's the first person you think of when you feel like reaching for that old genie-in-a-bottle to make life all better again — why Shaquille O'Neal of course. The "Kazaam" star is launching his own line of vodka — strangely called "Luv Shaq" and the only thing odder than the name is the fact that the B-52s didn't think of it before. Shaq joins a long list of celebrities who have found gold in the form of hot-tub booze attached to their names.- The former NBA star and current TNT analyst plans to launch the brand early next year and, for all those health nuts out there — and we mean you — you'll be happy to know that it is sugar and gluten-free. The New York Post reports that Luv Shaq comes in coconut flavor, and the bottle features an image of O'Neal with giant wings.  If you look closely, you might be able to spot Kobe Bryant glaring over the feathers. Drew Adelman, founder of Devotion Vodka, which is producing Shaq's elixir, told the Post that it will directly compete wit...
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