Originally posted on Sportress of Blogitude
By Jason Rowan  |  Last updated 1/11/17

The 76ers are employing an unconventional media blitz to get center Joel Embiid an All-Star nod. Mark J. Rebilas-USA TODAY Sports

Joel Embiid’s fondness for Shirley Temples has been well-documented. The Philadelphia 76ers are cleverly using his love of the kiddie cocktail to help get their talented young center an All-Star nod.

The Sixers are sending ingredients for Shirley Temples to media members who take part in the All-Star voting process. A recipe with instructions on how to mix up the drink is also included.

A savvy marketing gimmick, indeed.

Shirley Temples are not only being utilized to land Embiid a potential All-Star nod, the young center also hopes to profit from his affinity for the drink as well.

Reports in November indicated Embiid — through his agency CAA Sports — has filed trademark applications for “The Process,” a moniker he co-opted from former 76ers general manager Sam Hinkie’s much maligned and mocked “Trust the Process” mantra.

Embiid submitted to two filings United States Patent and Trademark Office, primarily for trademark status for “goods and services.” The second filing names pre-bottled Shirley Temple drinks as a possible product Embiid hopes to market.

Shirley Temples aren't the only way unconventional means are being utilized to land Embiid an All-Star nod. The budding superstar issued a tweet last week that made it seem like president-elect Donald Trump is backing him by posting a fake retweet.

All that aside, as far as actually being named an All-Star is concerned, Embiid (221,984 votes) currently is trailing only LeBron James (595,288), Giannis Antetokounmpo (500,663) and Kevin Love (250,347) in Eastern Conference frontcourt voting as of last week.

But using Shirley Temples to bolster Embiid’s All-Star aspirations? Talk about a pretty “sweet” move by the Sixers, to say the least.

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QUIZ: Name every Philadelphia 76ers first round draft pick since 1996

Since 1996, the Philadelphia 76ers have selected 20 players in the first round of the NBA Draft. How many can you name?

Clue: Year (Draft number)

Score:
0/23
Time:
6:00
1996 (1)
Allen Iverson
1997 (2)
Keith Van Horn
1998 (8)
Larry Hughes
2000 (20)
Speedy Claxton
2001 (26)
Samuel Dalembert
2002 (16)
Jiri Welsch
2004 (9)
Andre Iguodala
2006 (13)
Thabo Sefolosha
2007 (12)
Thaddeus Young
2007 (27)
Daequan Cook
2007 (30)
Petteri Koponen
2008 (16)
Marreese Speights
2009 (17)
Jrue Holiday
2010 (2)
Evan Turner
2011 (16)
Nikola Vucevic
2012 (15)
Maurice Harkless
2013 (11)
Michael Carter-Williams
2014 (3)
Joel Embiid
2014 (10)
Elfrid Payton
2015 (3)
Jahlil Okafor
2016 (1)
Ben Simmons
2016 (24)
Timothe Luwawu
2016 (26)
Furkan Korkmaz
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