Super Bowl to Broadcast "Monsters v. Aliens" Commercial in 3D

DreamWorks Animation SKG, Inc. (NYSE: DWA) and PepsiCo?s SoBe Lifewater today announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation?s premier 3D movie trailer for its upcoming feature film, "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th. In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year?s Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation?s history-making 3D movie trailer was animated using Intel?s latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have th...