Originally posted on Awful Announcing  |  Last updated 6/27/12

After the Miami Heat won their NBA championship last week, it wouldn't take a genius to realize that they were going to be a much more desirable commodity in the Miami market. But I'm not sure if anyone could have imagined that they would be THIS much more of a commodity. Forbes is reporting that the Heat are in talks to extend their TV deal with Fox, and the expected price will be between $80 and $100 million per season, an increase of four times what the previous deal was worth:

Sources familiar with the negotiations, but who do not have permission to speak about them publicly, peg the value of the long-term deal between $80 million to $100 a a year with Fox Sports Florida. Although the Heat’s new deal will only be about half the amount the Los Angeles Lakers are going to get from Time Warner Cable, it will still generate at least over four times the revenue the team currently rakes in.

Says Chris Bevilacqua, who runs Bevilacqua Media, but is not involved or familiar with the details of the negotiations, “Fox has a lot of competition down there with Comcast and that plays well into the dynamics of the deal for the Heat.” The Heat’s new cable deal will be the second-richest in the NBA.

A spokesperson for Fox could not immediately comment on the deal between the Heat and the RSN.

Those are some pretty crazy numbers overall. We talked about local ratings back in February, and the Heat's numbers were among the best in the league. The thing is though, the Heat's current contract still has three more seasons left on it. They might be able to get $80 to $100 million per season now, but imagine if they took a step back and waited for the contract to finish before negotiating a new deal. If the team experiences the level of success that they did this past season again, the Heat could be in line for an even bigger cut of the pie, and they could tempt Comcast into a bidding war with Fox for the rights.

Life is good right now for the Heat and owner Micky Arison, but it has the potential to get even better.

[h/t: Forbes]

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Bright future for Minnesota Timberwolves

Eli and Archie Manning say Peyton won’t likely leave Denver if he plays in 2016

NCAA mulls changes to graduate transfer and targeting rules

Cavs active in NBA trade market, covet Jared Dudley

Roger Goodell expectedly dodges Patriots-related questions at Super Bowl

Baltimore Orioles acquire starting pitcher Odrisamer Despaigne

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

USC athletic director Pat Haden to retire in June

Report: Browns owner ‘frustrated, emotional’ about Johnny Manziel

Raiders and Texans to play MNF game in Mexico City in 2016

Goodell wants to keep Raiders, Chargers in home markets

Deadly shooting breaks out at Dublin boxing weigh-in

Mike Shula vs. Wade Phillips: The best story of Super Bowl 50

QUIZ: Name every NFL regular season MVP

WATCH: Avery Bradley nails buzzer beater to beat Cavs

WATCH: Jimmy Butler taken to locker room in wheel chair

Klay Thompson's first five years in historical context

WATCH: Cubs' Kris Bryant went swimming with sharks

Sports Authority taking steps to file for bankruptcy

Major League Baseball threatens to disassociate from DraftKings

NFL considering moving Pro Bowl to Australia

Joe Montana warns NFL players about potential long-term damage after retirement

Report: Two people fired for leaking Jason Pierre-Paul information

‘Crying Jordan’ photographer had no idea it existed until this week

NHL nightmare: No Canadian teams in the NHL playoff hunt

Seven unheralded players set to make major impacts in SB 50

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 14 biggest plays in Super Bowl history

Five outrageous predictions for Super Bowl 50

QUIZ: Name the winning starting quarterback from every Super Bowl

The top six matchups that could decide Super Bowl 50

Seven unheralded players set to make major impacts in SB 50

10 underrated performances in the NBA Slam Dunk Contest

X-factors in Super Bowl 50

NHL nightmare: No Canadian teams in playoff hunt

QUIZ: Name the Super Bowl halftime performers since 1991

Manziel's father fears for QB's life

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker