Originally posted on Awful Announcing  |  Last updated 6/27/12

After the Miami Heat won their NBA championship last week, it wouldn't take a genius to realize that they were going to be a much more desirable commodity in the Miami market. But I'm not sure if anyone could have imagined that they would be THIS much more of a commodity. Forbes is reporting that the Heat are in talks to extend their TV deal with Fox, and the expected price will be between $80 and $100 million per season, an increase of four times what the previous deal was worth:

Sources familiar with the negotiations, but who do not have permission to speak about them publicly, peg the value of the long-term deal between $80 million to $100 a a year with Fox Sports Florida. Although the Heat’s new deal will only be about half the amount the Los Angeles Lakers are going to get from Time Warner Cable, it will still generate at least over four times the revenue the team currently rakes in.

Says Chris Bevilacqua, who runs Bevilacqua Media, but is not involved or familiar with the details of the negotiations, “Fox has a lot of competition down there with Comcast and that plays well into the dynamics of the deal for the Heat.” The Heat’s new cable deal will be the second-richest in the NBA.

A spokesperson for Fox could not immediately comment on the deal between the Heat and the RSN.

Those are some pretty crazy numbers overall. We talked about local ratings back in February, and the Heat's numbers were among the best in the league. The thing is though, the Heat's current contract still has three more seasons left on it. They might be able to get $80 to $100 million per season now, but imagine if they took a step back and waited for the contract to finish before negotiating a new deal. If the team experiences the level of success that they did this past season again, the Heat could be in line for an even bigger cut of the pie, and they could tempt Comcast into a bidding war with Fox for the rights.

Life is good right now for the Heat and owner Micky Arison, but it has the potential to get even better.

[h/t: Forbes]

This article first appeared on Awful Announcing and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Pats expected to make good effort to keep Bennett

Glenn Robinson III dunks over three people to win Slam Dunk Contest

Kevin Durant booed at All-Star introductions in New Orleans

Charles Oakley joins Ice Cube’s 3-on-3 league

Report: Kirk Cousins does not want to be with Redskins

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Hall of Famer Goose Gossage says it’s ‘insulting’ to be compared to Mariano Rivera

12-year MLB veteran Nick Swisher announces retirement

Report: Chiefs, Broncos among teams that interest Tony Romo

Report: Pistons, Magic have discussed Reggie Jackson trade

Andrew McCutchen Googled himself to keep up on trade talk

RB Trent Richardson arrested on domestic violence charge

Is the NBA All-Star Game worth saving?

There will never be another Dirk Nowitzki

The Rewind: Michael Jordan's last All-Star Game

Best of Yardbarker: NBA All-Star Games past, present and future

Eat, Drink, Watch: Everything goes better with a side of New Orleans

Box Score 2/17: Happy birthday, Michael Jordan (and welcome to 1000 point club, Sid!)

The 'Michael Jordan might still win the Dunk contest if he entered' quiz

How to reboot NBA All-Star Weekend

Second-year NBA stars who can salvage the season

Observations from a day at the Westminster Kennel Club Dog Show

Box Score 2/16: Getting ready for the ASG

Too much to Process: Can Simmons match the Embiid hype?

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Best of YB: NBA All-Star Games past, present and future

Who will break these NBA All-Star Game records?

Is the NBA All-Star Game worth saving?

There will never be another Dirk Nowitzki

The Rewind: Michael Jordan's last All-Star Game

Eat, Drink, Watch: Everything goes better with a side of New Orleans

How to reboot NBA All-Star Weekend

Baseball movies you can stream now to hold you over until Opening Day

Second-year NBA stars who can salvage the season

Observations from a day at the Westminster Kennel Club Dog Show

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker