Found June 26, 2013 on Jim Williams Media Insider:
We all know that ESPN/ABC got monster ratings as the Miami Heat beat the San Antonio Spurs in a very entertaining seven game NBA Finals. Well NBA TV and NBA digital also benefitted from the Heat- Spurs success. According to data released by the league the NBA Finals wasa big success on the cross platform front:NBA Digital, jointly managed by the NBA and Turner Sports, generated all-time cross-platform consumption records during the 2013 NBA Finals – won by the Miami Heat over the San Antonio Spurs in seven games – including its largest audience ever for pre- and post-game coverage on NBA TV and record-setting traffic and video streams across NBA.com and NBA Mobile.NBA TV’s NBA GameTime pre- and post-game coverage during The Finals was up 28% among total viewers compared with last year.  This year’s average of 186,000 total viewers for pre- and post-game coverage was a new record for the network.NBA.com garnered more than 646 million page views during this year’s Finals, up 57% vs. l...
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