Thursday Night Football to Go 3-D

The National Football League, 3ality Digital and RealD Monday announced they will join forces to test a three-dimensional broadcast experience that could create a new home viewing standard for televised sports. The first-ever live broadcast of an NFL game in full digital 3D format, being made available Dec. 4 to select audiences in three U.S. cities, is designed to immerse viewers in the game as never before. The groundbreaking broadcast - featuring NFL Network's Thursday Night Football game between the San Diego Chargers and the Oakland Raiders - will be shot and transmitted by 3ality Digital and shown to invited guests at RealD 3D-enabled theaters in Boston, Hollywood and New York City "The NFL has played an important role in the evolution of media and consumer acceptance of emerging technologies and we're pleased to work with 3ality Digital and RealD to glimpse into the future," said Howard Katz, the NFL's senior vice president of broadcasting and media op...