The last time the Toronto Raptors made it to the post season was in 2007-08. The last time they won a post season series was the 2000-01 season which is also the only post season series the Raptors have ever won.
Needless to say there are some changes that need to be made. While the team hopes that it can do so on the court this season that isn't the only place the team needs some work--and they are hoping the popular rapper Drake can help.
The Raptors organization has decided to hire the young, Toronto-born artists to help them rebrand the team and change its public image. Exactly what that will entail we will probably find out in the coming days (their is a more formal announcement scheduled for Monday).
It's probably safe to say the role will be a lot like the one Jay-Z took with the Nets--he's going to make the Raptors cool. He's the perfect guy to do it, too.
He's a life long fan so you know that even though this is a business decision h...