Originally posted on Mo Better Shoes  |  Last updated 3/3/13
Give a kid a chance, a nudge in the right direction, and astounding things can happen. That’s the premise of “Give Me the Ball,” a new basketball campaign driven by Nike Greater China. “Give Me the Ball” motivates players to dream big, speak up, take charge and make their own mark with just a basketball in their hands. Iconic global players Kobe Bryant, Kevin Durant and Yi Jianlian appear in the “Wish List” - the new film in the Give Me the Ball campaign - along with Chinese icons, actor Chen Jianzhou and renowned basketball commentator Zhang Weiping. The film also celebrates aspiring basketballers hungry for a break. “Playing basketball was my dream and passion as a kid. The ball symbolized an opportunity, a chance to work hard and see what was possible,” Bryant said. “Every aspiring player should feel that possibility when the ball is in their hands.” Kevin Durant had the same dream: “When I was a kid, basketball was my life. In some ways, it’s such a simple game: just give me the ball and the rest will take care of itself,” Durant said. “I hope to inspire kids to go after what they want, starting with the ball.” Yi Jianlian, MVP of the Chinese Basketball Association League regular season and All Star Game, applies the new campaign to his current season. “Give me the ball, I will bring you the Championship,” he posted on Weibo, aiming to bring a title to his Guangdong Southern Tigers. Chinese rising star, 2012-13 Rookie of the Year and MVP of the Rookie Challenge Wang Zhelin also believes in the power of the ball: “When you have the ball in competition, you need to take more responsibility. When I tell a teammate to give me the ball, it means I’m ready to take that responsibility.” Stacy Wall, whose work includes previous Nike campaigns L’il Penny, The LeBrons, MVPuppets and LeBron Rise, directed the 78-second “Wish List.” The film will air throughout March on national entertainment and sports networks in Mainland China, Taiwan and Hong Kong. The broader campaign features extensive digital, out-of-home and print executions. Follow us on Twitter @mobettershoes. You can follow Ian on Twitter @soxanddawgs. And be sure to like us on Facebook as well.
MORE FROM YARDBARKER:
Kevin Durant has...RUSSELL MANIA!
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Colin Kaepernick on national anthem: 'I'll continue to sit'

Stephen Jones: Cowboys 'look forward' to starting Prescott

Stanton has 'slim chance' of returning for final week?

Kubiak hinting that Siemian is favorite for Broncos' QB job?

John Harbaugh: NFL needs to make changes to preseason

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Romo expected to miss 6-10 weeks with broken bone in back

Kaepernick explains why he is protesting national anthem

Dwyane Wade’s cousin shot and killed in Chicago

NFL tries to reduce kick returns, promptly causes more kick returns

San Francisco Giants inching closer to a record they really don’t want

Clint Dempsey undergoing testing for irregular heartbeat

A sports history of not standing up for the national anthem

Heading into the homestretch: 2016 ROY favorites

Premier League notebook: The love affair at Man U

One Gotta Go: NFL legends talking comedians is no joke

It's all about timing: The evolution of the clock in sports

Predicting the unpredictable: Your MTV VMAs rundown

10 great moments in the career of Roberto Duran

Marshall’s first impression of Fitzpatrick: ‘He was terrible’

One Gotta Go: NFL legends bring the hate for fast food

What you need to know about the Champions League draw

Six worst quarterback situations in the NFL

Can the San Francisco Giants bust their teamwide slump?

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

A sports history of not standing up for the national anthem

Premier League notebook: The love affair at Man U

Heading into the homestretch: 2016 ROY favorites

One Gotta Go: NFL legends talking comedians is no joke

It's all about timing: The evolution of the clock in sports

Predicting the unpredictable: Your MTV VMAs rundown

10 great moments in the career of Roberto Duran

The 20 best boxing movies of all time

One Gotta Go: NFL legends bring the hate for fast food

What you need to know about the Champions League draw

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker