What’s missing from FIBA’s World Championship ad campaign?

So the Euroleague season is over and, though domestic league action is still with us for a couple months longer (BallinEurope’s “European Champions” feature is coming soon), something of that international competition spirit is missing for the nonce – at least until the FIBA World Championships in August and September! And so the high-profile FIBA advertising campaign is starting to become more ubiquitous on at least English-language sports stations and websites. The “Giant Get-Together” campaign, prepared by Turkish production company Böcek Yapim for FIBA, is of quite attractive concept and design, centered on the juxtaposition of key national-team players and the gorgeous sights of host Turkey. (Though the Carlos Arroyo entry is a bit strange; what’s he doing to/on that bridge?) Except… While attending the Euroleague championship tournament in Paris – recovering from the frivolity and devotion nicely, thank you very much – BallinEurope and the assembled media got their fair ...