Not everyone is excited about the free beer promotion the Jacksonville Jaguars offered its fans this past week.
The folks at Mothers Against Drunk Driving (MADD) have expressed concern over the message that handing out free beer conveys.
“MADD partners with the NFL to promote a safe fan experience. However, we're concerned that the recent Jaguars promotion may run counter to those efforts,” MADD spokesman Anna Duerrs told Alex Marvez of Fox Sports. "Research indicates that reducing the price of alcohol leads to increased consumption, intoxication and drunk driving. Some states even ban the distribution of free alcoholic beverages as a part of their dedication to responsible serving practices.
"It's our sincere hope that other teams don't duplicate similar promotions.”
In fairness, the Jaguars weren't exactly encouraging fans to pound beers throughout the entire game. Team spokesman Dan Edwards called the deal a "one-time promotion" that included beverage coupons.
“It was planned that this was a limited one-time promotion that occurred for three hours on one day and that was it," Edwards said. “It was for two coupons for beverages in the stadium. That's what the promotion was."
Well, it was a good thing for the promotion, though. Jaguars fans needed a stiff drink after the massacre they saw on the field against the Indianapolis Colts on Sunday.
Via Eye on Football