Originally posted on NESN.com  |  Last updated 1/31/13

What happens when you mix a thirsty group of cowboys, a bus full of showgirls, maniacal Mad Max characters and an Arab walking camels through a desert? The folks at Coca-Cola call it a commercial. Arab-American groups, however, call it racist, according to NBCNews.com. Start by watching the commercial here: Abed Ayoub, director of legal and policy affairs of the American-Arab Anti-Discrimination Committee (ADC) is unhappy with this particular multimillion-dollar Super Bowl ad, asking: ”What message is Coke sending with this? “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he adds. The ADC, which made headlines back in 1992 when it complained that lyrics in the animated film Aladdin were racist, isn’t alone. “The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish ‘Camel Jockeys,’ and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email to NBCNews.com. CBS, which is airing the Super Bowl on Sunday, declined to comment on situation. Coca-Cola spokeswoman Lauren Thompson emailed NBCNews.com, explaining that “Coca-Cola is an inclusive brand enjoyed by all demographics. We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”

This article first appeared on NESN.com and was syndicated with permission.

MORE FROM YARDBARKER

Grading the deal: Thunder acquire Carmelo Anthony

Oakland A’s support catcher kneeling during national anthem

Top takeaways from college football Week 4

Stephen Curry: Trump tweet ‘cemented’ stance about White House visit

Baker Mayfield seen talking trash to Baylor players before game

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

NC State DE Bradley Chubb apologizes for spitting on FSU logo

Rutgers TE uses rear end to make great catch

Report: Lions sign Jim Caldwell to multi-year extension

Wilton Speight leaves game with possible back injury

Roger Goodell preaches ‘unity’ in response to Trump comments

Six teams on upset alert in NFL Week 3

Sports & Politics Intersect: Mayor Garcetti rolls back the NFL red carpet

The 'Greatest Show temporarily not on turf' quiz

Separating MLS playoff contenders from pretenders

WNBA Finals preview: Lynx look for revenge against Sparks

The 'Chris Sale joins an elite club' quiz

Three Up, Three Down: The home runs just keep on coming

Building on the NFL's positive changes beyond 2017

NFL Week 3 predictions

The 'MLB is as powerful as ever' quiz

After a decade in the WNBA, MVP Sylvia Fowles is ready for the spotlight

College football 2017 Week 4 predictions

10 teams that can unseat the Warriors in 2018

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

Sports & Politics Intersect: Mayor Garcetti rolls back the NFL red carpet

The 'Greatest Show temporarily not on turf' quiz

Separating MLS playoff contenders from pretenders

WNBA Finals preview: Lynx look for revenge against Sparks

Three Up, Three Down: The home runs just keep on coming

The 'Chris Sale joins an elite club' quiz

Building on the NFL's positive changes beyond 2017

NFL Week 3 predictions

After a decade in the WNBA, MVP Sylvia Fowles is ready for the spotlight

The 'MLB is as powerful as ever' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker