Originally posted on NESN.com  |  Last updated 1/31/13

What happens when you mix a thirsty group of cowboys, a bus full of showgirls, maniacal Mad Max characters and an Arab walking camels through a desert? The folks at Coca-Cola call it a commercial. Arab-American groups, however, call it racist, according to NBCNews.com. Start by watching the commercial here: Abed Ayoub, director of legal and policy affairs of the American-Arab Anti-Discrimination Committee (ADC) is unhappy with this particular multimillion-dollar Super Bowl ad, asking: ”What message is Coke sending with this? “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he adds. The ADC, which made headlines back in 1992 when it complained that lyrics in the animated film Aladdin were racist, isn’t alone. “The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish ‘Camel Jockeys,’ and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email to NBCNews.com. CBS, which is airing the Super Bowl on Sunday, declined to comment on situation. Coca-Cola spokeswoman Lauren Thompson emailed NBCNews.com, explaining that “Coca-Cola is an inclusive brand enjoyed by all demographics. We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”

MORE FROM YARDBARKER:
Cult of Sport: Before there was Ezekiel Elliott, there was Eric Dickerson
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

White Sox trade Adam Eaton to Nationals for haul of impressive prospects

Looking at NFL injuries that could impact the Super Bowl chase

Report: RG3 to start Sunday barring health setback

Major changes could be coming to the World Cup in 2026

Peterson planning to return if Vikings stay in playoff hunt

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Desmond’s deal with Rockies is puzzling, opens door for trades

Report: ‘Well has been poisoned’ for Lane Kiffin as USF candidate

Johnny Manziel tells Lamar Jackson not to go to Browns

NCAA president on Penn State: ‘How could you not be pleased?’

Chris Bosh likely to wait until next season to try comeback

Report: Jackson ‘intrigued’ by possible Eagles reunion

TailGreater: Tips for bowl travelers

Ranking the single-player modes of the 2017 sports games

Box Score 12/7: The date we got to know Bo

MLB Winter Meetings report, Day 2: News, notes and rumors

Ten most intriguing non-NY6 bowl games

Breaking down the NFL playoff picture heading into Week 14

The best (and worst) times athletes hosted 'SNL'

The five must-have sports games of 2016

MLB Winter Meetings report, Day 1: News, notes and rumors

The five 2016 Heisman finalists: How do they measure up?

Box Score 12/6: Klay Thompson and the ball of fire

The 10 best sports docs available for streaming

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

TailGreater: Tips for bowl travelers

Ranking the single-player modes of the 2017 sports games

MLB Winter Meetings report, Day 2: News, notes and rumors

The five best (and worst) times athletes hosted 'SNL'

The five must-have sports games of 2016

Winter Meetings report, Day 1: News, notes and rumors

The five 2016 Heisman finalists: How do they measure up?

The 10 best sports docs available for streaming

Sporting life: Gifts for real fans (that aren't ugly NFL Christmas sweaters)

The good, bad, and ugly from NFL Week 13

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker