Originally posted on NESN.com  |  Last updated 1/31/13

What happens when you mix a thirsty group of cowboys, a bus full of showgirls, maniacal Mad Max characters and an Arab walking camels through a desert? The folks at Coca-Cola call it a commercial. Arab-American groups, however, call it racist, according to NBCNews.com. Start by watching the commercial here: Abed Ayoub, director of legal and policy affairs of the American-Arab Anti-Discrimination Committee (ADC) is unhappy with this particular multimillion-dollar Super Bowl ad, asking: ”What message is Coke sending with this? “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he adds. The ADC, which made headlines back in 1992 when it complained that lyrics in the animated film Aladdin were racist, isn’t alone. “The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish ‘Camel Jockeys,’ and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email to NBCNews.com. CBS, which is airing the Super Bowl on Sunday, declined to comment on situation. Coca-Cola spokeswoman Lauren Thompson emailed NBCNews.com, explaining that “Coca-Cola is an inclusive brand enjoyed by all demographics. We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Nazem Kadri fined $5,000 for throat-slashing gesture

Hassan Whiteside suspended one game for elbowing Boban Marjanovic

Hornets’ Michael Kidd-Gilchrist has torn labrum

Report: Antonio Tarver suspended six months, fined $50,000 for positive test

Texans owner wants team to draft a top quarterback

Subban undergoes larynx surgery, out at least eight weeks

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Raiders staying in Oakland for 2016 season

Cavaliers showing trade interest in Kings’ Ben McLemore

Report: Rockets shopping Dwight Howard

Jim Fassel takes issue with Cam Newton's warmup MVP cleats

Report: NFL upholds Vontaze Burfict’s three-game suspension

NFL owners reportedly concerned with Raiders-gang connections in LA

Fantasy booking WrestleMania 32

USWNT start Olympic qualification in style by scoring in first 12 seconds

Magic Johnson wants Peyton Manning to join Rams

Unrestricted free agents each team must consider re-signing

Franchise tag has been a useful tool for John Elway, Broncos

The 16 best NBA All-Star Game sneakers ever

Eight most potentially combustible MLB clubhouses

Matt Barnes coyly denies IG post was shot at Derek Fisher

NHLers who should be dealt to contenders before deadline

Robert Kraft compares Tom Brady to Peyton, Eli Manning

WATCH: Markieff Morris appears to flip the bird to heckler

Prediction for each NBA award heading into the All-Star Break

Did Clippers reenact Paul Pierce stabbing during pregame intros?

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Fantasy booking WrestleMania 32

Unrestricted free agents each team must consider re-signing

QUIZ: Name the winners of the NBA Slam Dunk Contest

Thank you Daniel Bryan

The timeless greatness of Jaromir Jagr

The NCAAB power rankings

Report: Kings to keep coach George Karl

Was Alain Vigneault right about NHL's lack of punishment towards Wayne Simmonds?

Report: Knicks fire coach Derek Fisher

The best and worst commercials from Super Bowl 50

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker