Originally written on Legend of Cecilio Guante  |  Last updated 10/19/12

Really? No, really?
Oh baby, this was a fumble of rather comical proportions. As one who’s spent some time in the “PR” world and its concentric circles, I’ve never subscribed to the adage “all PR is good PR.” Sometimes it’s not. Ironically, Bill Johnston, the Director of Public Relations for the San Diego Chargers, provides us with a perfect example of when people are talking about you for the wrong reasons.
The lightning bolts have started the 2012 campaign at 3-3. Norv Turner’s perennially hot seat is starting to toast up again. It’s really par for the course. However, after a nationally-televised second half collapse against the Broncos and the elder Manning, the natives are apparently getting restless. Too restless for the Chargers head PR man. His message to Bolts faithful: “Take a Chill Pill.”
Now, let’s ignore for starters that this phrase kinda went out of vogue a few decades back. Just read Johnston’s note. Go ahead, read it again. I had to do a few double-takes and questioned at first if maybe someone had hijacked his account on Chargers.com. That doesn’t appear to be the case.
Look, this is football. We all know it. It’s not life or death. Let’s also be real. NFL teams have massive fan bases and ticket holders who pay good money to watch their teams. They expect a quality product. When they don’t get it, it’s in their right to express dissatisfaction. It happens every day in every market. It doesn’t matter if your team’s won 27 World Championships or is coming off a Super Bowl. It comes with the territory, no? Well, apparently, it’s too brutal to endure in San Diego for Johnston.
The most disturbing thing about Johnston’s note is that Chargers fans are the organization’s “customers.” This note not only blatantly ignores their complaints, it belittles them in the process. It’s flippant, condescending and defensive.
What’s with you people?
Yes, Monday night’s loss was bad. Horrible. Embarrassing.
Ok…enough already. No mas. I get it.
Now get over it. It was a loss. One loss.
What’s with “you people?” That’s how you open up an article on the team’s official Web site that caters to and communicates to the organization’s most ardent fans and followers? He then goes on to recount some Chargers history as an illustration of how things can quickly change. His journey back in time culminates with the following message:
Time to take a chill pill.  No one knows what will happen this season, yet alone the next game. That’s the beauty of the National Football League.  I don’t know, you don’t know, no one knows what’s going to happen.
Yes, nobody knows what’s going to happen and that is what’s great. However, you can certainly comment on what has happened. And if the Chargers fans are disappointed with a 3-3 start and a brutal loss where they were blanked 35-0 in the second half and blew a  24-point halftime lead…well, can you blame them? Is that not within a fan’s right?
Johnston’s concluding paragraphs bring the theme all the way around.
If you want these players and coaches to succeed, then support them.  Don’t tear them down.  What you want and what we all want, including your team, is to know people believe in them.
Look at it this way.  We want our loved ones to succeed, and we’ll do whatever it takes to help them.  But when they make mistakes, like we all do, we would never criticize or belittle them publicly.
Your team is 3-3, tied at the top of the division, and has 10 games to play.  If the Chargers are your team, get behind them and stay behind them.  We’re all at our best when we know others believe in us.
Got that Chargers fans? Chill out. Stop complaining. Believe. Otherwise, you’re a completely shi**y fan. I mean, would you talk this way to your family?
Nope, I don’t believe “all PR is good PR.” This was the wrong channel, wrong message. Chargers fumble again. But at least their fans seem to be taking this recent message well.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Harbaugh denies using F-word in Jay Gruden exchange

Urban Meyer: Both J.T. Barrett and Cardale Jones will play

Legal expert: NFL's reported offer to Brady 'really ridiculous'

Seguin called out by former Maple Leafs CEO for partying

No suspension for Sarkisian was made in best interest of USC

Jim Tomsula disputes report Jarryd Hayne has made 49ers

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Brady case judge once vacated CBA violation ruling

Why no. 4 Baylor will and won't win the National Championship

Is D'Angelo Russell in over his head?

Percy Harvin voices support for Tyrod Taylor

Richardson pleads not guilty to traffic, resisting arrest charges

Andrew Luck tried not to watch Super Bowl, was still ‘salty’

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The Opening Drive: Jamal Anderson warns UM fans before heading to Salt Lake City

Best and worst MLB players in August

RG3 blames intern for liking Instagram post trashing owner

Four most surprising roster cuts from NFL teams

Raiders cut Trent Richardson

Caroline Wozniacki smoking cover of ‘Rhapsody’

Everett Golson named FSU's starting QB

Urban Meyer won't announce QB before season

Teammates relieved RG3 was benched?

Five NFL teams that should trade for Robert Griffin III

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker