Crown Royal Presents a Free Rodney Atkins Concert at Cowboys Stadium Before the Cowboys – Giants Sunday Night Extravaganza

CROWN ROYAL® HEROES PROJECT™ AND COUNTRY MUSIC STAR RODNEY ATKINS TO HONOR TEXAS FIREFIGHTERS BEFORE SUNDAY NIGHT GAME IN DALLAS Commitment to honoring America’s heroes focuses attention on Texas Wildfire Relief Fund with concert and care packages for troops  DALLAS, Texas – Dec. 9, 2011 – Before football fans take their seats for the highly anticipated battle between the New York Giants and Dallas Cowboys in Arlington, Texas on Sunday, Dec. 11, Crown Royal will provide them with the opportunity to give back to Texas volunteer firefighters who have worked hard to keep Texans safe during the worst wildfire season in the state’s history. As part of the Crown Royal Heroes Project – an on-going initiative by the whisky brand to honor and give back to everyday heroes—country music star Rodney Atkins will provide a free performance for fans at the stadium before the game to celebrate the courage and perseverance of the local volunteer firefighters.  “Being a part of this on-going effort ...