Originally posted on Philly Sports Live  |  Last updated 6/15/12
With more than one billion downloads, Angry Birds is one of the most popular game apps in the world. And now, the Eagles — Go, Birds! — are seizing on the branding synergy. The team and Finland’s Rovio Entertainment, creator of Angry Birds, announced Wednesday a marketing and partnership deal in which characters from the game will be used as animated team mascots. The Eagles said they are the first sports franchise globally to sign a deal with Angry Birds. Financial details were not disclosed, but the agreement seems to benefit both parties. The Birds will use the bird characters to connect with fans, and Rovio will test the football market with an iteration of its current game, perhaps with an eye toward taking it to other NFL markets. Ari Roitman, senior vice president for business with the Eagles, said the Angry Birds were a “perfect brand fit.” Though the team believes Angry Birds will reach all Eagles fans, they should be highly effective, he said, in reaching the “app and soci...
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