Originally posted on Philly Sports Live  |  Last updated 6/15/12

With more than one billion downloads, Angry Birds is one of the most popular game apps in the world.

And now, the Eagles — Go, Birds! — are seizing on the branding synergy.

The team and Finland’s Rovio Entertainment, creator of Angry Birds, announced Wednesday a marketing and partnership deal in which characters from the game will be used as animated team mascots. The Eagles said they are the first sports franchise globally to sign a deal with Angry Birds.

Financial details were not disclosed, but the agreement seems to benefit both parties. The Birds will use the bird characters to connect with fans, and Rovio will test the football market with an iteration of its current game, perhaps with an eye toward taking it to other NFL markets.

Ari Roitman, senior vice president for business with the Eagles, said the Angry Birds were a “perfect brand fit.” Though the team believes Angry Birds will reach all Eagles fans, they should be highly effective, he said, in reaching the “app and social-media generation.”

Roitman was not prepared to talk about an Eagles video game component, but he said more details would be available as football season nears.

Another Eagles official said the team will produce original videos using the bird characters to be played at Lincoln Financial Field during games. On Wednesday, the Eagles posted four of the Angry Birds characters wearing helmets on its Facebook page.

To help announce the deal, the Eagles released an animated video of Andy Reid introducing four Angry Birds characters — Red Bird, Yellow Bird, Bomb Bird, and Terence — as new members of the football team.

The animated Reid also mentions a new Angry Bird — the “Mighty Philadelphia Eagle.” In the game now, a “Mighty Eagle” swoops into action as a problem-solver.

Angry Birds seem to fly just about everywhere these days. Apple’s App Store on the iPhone currently lists eight free or 99-cent games, including Angry Birds Space, Angry Birds Seasons, and the movie-linked Angry Birds Rio. The franchise has similar offerings for the iPad and other platforms, including Android phones and tablets.

Released in 2009, Angry Birds is widely considered among the biggest app successes of all time. Using a touch screen, a player launches cartoon birds from a slingshot to destroy snorting cartoon pigs, whose elaborate defenses become increasingly difficult to penetrate as the game goes on.

Those defenses are easier to defeat when players purchase powerful attack birds, such as the “Mighty Eagle,” within the game.

“I think it’s fairly clever,” Scott Steinberg, head of the business-consulting firm TechSavvy in Seattle and a video game expert, said of the Eagles/Rovio partnership. He described Angry Birds as a classic video game that’s “easy to learn, difficult to master and addictive.”

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Paul George extremely critical of Pacers following trade deadline

Chris Bosh joining TNT as analyst

Cameron Payne will have chance to shine with Bulls

Danny Ainge opens up about why Celtics didn’t make a trade before deadline

Kevin Durant wants to be NBA GM or owner after playing career

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Mavericks discussing buyout with Deron Williams

T-Wolves reportedly backed away from Ricky Rubio-Derrick Rose trade

DeMarcus Cousins calls duo with Anthony Davis ‘Fire and Ice’

Reasons why 76ers got so little for Nerlens Noel emerge

John Lynch: 49ers ‘absolutely’ need to improve at QB position

Report: Raptors trade Jared Sullinger, two future picks to Suns for P.J. Tucker

Grading the NBA trade deadline on the Vince Carter scale

The 'Pete Rose instead of Kareem? Surely, you can't be serious' quiz

Streaming sports docuseries you don't want to miss

Teams that can prevent a Cavs-Warriors NBA Finals three-peat

The NFL off-season is a passer’s fancy

As NHL trade deadline nears, seven teams who could be dealing

Box Score 2/23: Gillon's buzzer-beater blast for the win

The Aesthetic: Pushing the boundaries of the three-pointer

The top 10 MLB third basemen heading into spring training

NBA coaches who should be fired soon

Box Score 2/22: Not everyone is happy with the new intentional walk rule

Teams and players who could be dealing at the NBA trade deadline

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Grading the NBA trade deadline on the Vince Carter scale

Streaming sports docuseries you don't want to miss

The 'Pete Rose instead of Kareem? Surely, you can't be serious' quiz

Teams that can prevent a Cavs-Warriors NBA Finals three-peat

The NFL off-season is a passer’s fancy

As NHL trade deadline nears, seven teams who could be dealing

QUIZ: Name every MLB pitcher who has recorded 10 or more shutouts in a single season

The top 10 MLB third basemen heading into spring training

The Aesthetic: Pushing the boundaries of the three-pointer

NBA coaches who should be fired soon

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker