Originally posted on Awful Announcing  |  Last updated 5/30/12
Let's hope this story has a happy ending soon, but for now if you're in the Kansas City area, there is a social media APB out for George Brett's dog, Charlie. With under a month of Twitter experience and only a dozen or so tweets up until today, Brett's concern for his missing dog quickly spiraled into the new trending rally cry of #FindCharlie. Brett kicked off the crowd-sourced search by tweeting out details of where and when he went missing, linking to a picture of the missing dog, teased a reward, and also shared the fact that Charlie is scared of the rain further complicating the search as it's currently storming like crazy in KC. The search kicked into overdrive when Brett decided to flex his new-found twitter prowess by campaigning for #FindCharlie to become a trending topic on Twitter. Help get #FindCharlie tending on twitter! Thank you for your help! #FindCharlie — George Brett (@GeorgeHBrett) May 30, 2012  With over 10,000 followers, presumably a lot of them local, Brett was making progress as many replied with some input or advice on best practices in dog recovery. Still though with no results, Brett called in the big dogs by tweeting out for reinforcements in the search for Charlie to various media members.  @SI_PeterKing Help us find our dog Charlie! Missing in Mission Hills KS! REWARD twitter.com/GeorgeHBrett/s… — George Brett (@GeorgeHBrett) May 30, 2012   @KCStsar please help us find charlie! Reward!!!!!!!!! twitter.com/GeorgeHBrett/s… — George Brett (@GeorgeHBrett) May 30, 2012   @Buster_ESPN Help my family and I find our missing Dog! #FindCharlie Missing inMission Hills Ks. Thank You Buster! twitter.com/GeorgeHBrett/s… — George Brett (@GeorgeHBrett) May 30, 2012 Some reacted that this seemed like a hack job or a prank but the former Royals Star has also retweeted similar messages calling for help from members of his family also on Twitter. With Peter King spreading the word among many others, #FindCharlie is now trending. With the word out to the masses, we're hoping Brett and Charlie reunite as I'm sure many can recall the level of panic involved with trying to find a missing pet and you have to admit they look quite cozy together.  If you're not local to Kansas City (I'm sure 99% of Peter Kings Twitter 800k twitter following isn't) and can't help out with the search, here are some funny related topics to keep you busy as the search continues. Missing Missy: When lost pet posters go wrong. George Brett unaware he's mic'd up as he tells the story of when he **** himself in Vegas. Ichiro's thoughts on the hot weather in Kansas City. If by chance you are in the neighborhood and are interested in a reward and potentially an epic story, get out there and join the cause. In addition to a reward, I'm sure Brett's status as ambassador to this year's All Star Game could likely net you some solid perks at the Summer Classic.

This article first appeared on Awful Announcing and was syndicated with permission.

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