Originally posted on Busted Coverage  |  Last updated 1/3/13

If you’re a fan of the Lingerie Football League, you’re not going to like the tone from a press release from the league office that has some wondering what will become of brand. Talk of focusing on “the sport” and “its athletes” seems to point to the league possibly changing with a focus towards attracting a mainstream TV package within the United States. Via: As the LFL heads into its 4th season in the United States, the league is preparing to further brand the sport internationally. LFL officials have announced there will be a major re-branding next week, which could include as much as a name change, new uniforms, and game equipment modification. The move is rumored to position the brand with a greater focus on the athletics of the sport and its athletes. Mitchell S. Mortaza, Founder & Chairman of the Lingerie Football League, was quoted as saying, “This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will establish this sport in Canada, the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes.” The league spent 2012 on hiatus in the United States, then expanded into Canada and played all-star games in Australia. Mortaza mentioned in December that ESPN would be featuring the LFL in the spring, yet not elaborating on details. It should be noted that players aren’t paid for playing in the LFL. The league contends that it needs more ticket sales to make that a possibility. More than 5,000 people have signed a Change.org petition to stop the sport in Australia over its practice of not paying players. The LFL plans to announce a league name change, new logo and overall brand shift during a January 9 press conference. [LFL 360] Filed under: Lingerie Football League

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Bright future for Minnesota Timberwolves

Eli and Archie Manning say Peyton won’t likely leave Denver if he plays in 2016

NCAA mulls changes to graduate transfer and targeting rules

Cavs active in NBA trade market, covet Jared Dudley

Roger Goodell expectedly dodges Patriots-related questions at Super Bowl

Baltimore Orioles acquire starting pitcher Odrisamer Despaigne

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

USC athletic director Pat Haden to retire in June

Report: Browns owner ‘frustrated, emotional’ about Johnny Manziel

Raiders and Texans to play MNF game in Mexico City in 2016

Goodell wants to keep Raiders, Chargers in home markets

Deadly shooting breaks out at Dublin boxing weigh-in

Mike Shula vs. Wade Phillips: The best story of Super Bowl 50

WATCH: Avery Bradley nails buzzer beater to beat Cavs

WATCH: Jimmy Butler taken to locker room in wheel chair

Klay Thompson's first five years in historical context

WATCH: Cubs' Kris Bryant went swimming with sharks

Sports Authority taking steps to file for bankruptcy

Major League Baseball threatens to disassociate from DraftKings

NFL considering moving Pro Bowl to Australia

Joe Montana warns NFL players about potential long-term damage after retirement

Report: Two people fired for leaking Jason Pierre-Paul information

USMNT are big favorites against Canada

‘Crying Jordan’ photographer had no idea it existed until this week

NHL nightmare: No Canadian teams in the NHL playoff hunt

Seven unheralded players set to make major impacts in SB 50

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 14 biggest plays in Super Bowl history

Manziel's father fears for QB's life

Johnny Manziel dropped by agent

Michael Irvin: Cowboys should save Manziel

QUIZ: Name the Super Bowl halftime performers since 1991

The merits of trading Blake Griffin to the Hornets

X-factors in Super Bowl 50

Could the Marlins contend in 2016?

Report: Browns to cut Manziel in March

Browns rip Manziel in statement

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker