New NFL initiative aimed toward involving women

Associated Press  |  Last updated May 17, 2013
From pink baseball bats, cleats and wristbands on Mother's Day to pink caps, gloves and even penalty flags throughout October, professional sports organizations have recognized women for years by changing their colors to support breast cancer awareness. Sports vendors take it a step further, targeting women as customers. Just look at the broad range of products for women found in any retail store that sells team merchandise. Considering females comprise 45 percent of NFL fans and 43 percent of Major League Baseball fans, that's smart business. But women play an even greater role in sports, specifically in the past, present and future lives of athletes. Troy Vincent, the NFL's senior vice president of player engagement, says women are the most influential person in the athlete's life cycle - from the first time a player steps on the field until retirement. And Vincent is working to recognize women for the important roles they play in the daily personal and professional lives of players and their families. ''Women are more than fans or consumers,'' said Vincent, a five-time Pro bowl cornerback during a 15-year NFL career. ''They're our mothers. They're our wives. They're our daughters. They're our sisters. They're CEOs, entrepreneurs, influencers and decision makers. They're extremely important to the NFL family.'' Vincent has developed the women's resource initiative aimed at engaging wives, significant others and moms in areas of career, health and safety, wellness and lifestyle. The goal is to provide the tools and resources necessary to assist women and their families as they progress through an athlete's career. Vincent launched the campaign Friday on the NFL's player engagement Web site at: www.nflplayerengagement.com/WRI. The site aims to connect women, share resources, promote service offerings, encourage peer-to-peer relationships, public appearances, private initiatives, and other opportunities. ''The women's resource initiative is going to provide an outlet for women like me, it's going to be a place where we are one,'' said Bianca Wilfork, wife of New England Patriots five-time Pro Bowl nose tackle Vince Wilfork. ''We can share, discuss, debate and empower each other. At the end of the day, our men give everything to their job and as their support system, whether you're a wife, mom or girlfriend, you want to have the tools and the know-how and the support to be the woman you need to be in their lives.'' Bianca Wilfork says she handles everything in the household, which includes three children. She pays the bills, plans trips, appearances and speaking engagements and runs their foundation. She also goes to all her husband's games home and away. ''When it comes to Vince, our family and his career,'' she said, ''I do everything except go to his meetings and suit up for football.'' Through the women's resource initiative, Bianca Wilfork has a new forum to interact and perhaps even inspire other wives, significant others and moms. ''We want to ensure that our athletes and the women in their lives are informed and are able to access the resources, tools and benefits that are available to them, their family members and their local community,'' Vincent said. ''In most households, studies show the woman is the primary decision-maker and a key influencer, so we want a more formal and consistent platform to engage this audience.'' --- On the web: www.nflplayerengagement.com/WRI --- Follow Rob Maaddi on Twitter: https://twitter.com/RobMaaddi
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Tyler Eifert says he will never play in the Pro Bowl again

Australian athletes evacuate the Olympic village after fire

Russian weightlifting team banned from Rio

Wade says Riley did not push him out of Miami

Nationals among multiple teams inquiring on Mark Melancon

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

McClain does not show up for Cowboys’ training camp

Andre Johnson agrees to two-year deal with Titans

Redskins GM injures hand punching wall in frustration

Report: Aldon Smith checks into rehab

McCarthy discusses 'urgency’ to win another title with Rodgers

Report: Lions extend CB Darius Slay with $50 million deal

Storyline from 'Ballers' plays out in Cowboys preseason camp

Texas A&M creates a very sexist version of their fight song for women

Brown, Marshall are apparently serious about their car bet

Lacy, Starks could split carries to start season

Cyborg Santos post-surgery skull photos are eerie

Dr. Phil calls out the Patriots for their cheating ways

Hockey team unveils Clinton, Trump bobbleheads

Bennett compares chemistry with Pats QBs to his love life

Crowell still making amends for controversial Instagram post

Report: LeBron urged Justin Bieber not to perform at RNC

Luck refutes Matt Hasselbeck’s assertion he never showers

Newspaper editor explains use of Jordan meme for MJ article

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Dr. Phil calls out the Patriots for their cheating ways

Everything that's already gone wrong at the Rio Olympics

Amar'e Stoudemire's presence (and absence) changed the NBA

We asked Team USA: What other Olympic sport would you play?

Why Gary Bettman's CTE denial is cause for concern for NHL

WATCH: Inside the Nike SNKRS BOX in SF for Golden Air Celebration

WATCH: Five other uniforms Chris Sale should cut up

QUIZ: Name every Olympic event in which the USA has never won a gold medal

Five U.S. Olympians favored to win multiple gold medals

WATCH: What teams should join the Big 12?

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker