Originally posted on Mashable  |  Last updated 12/9/11
You won’t see Jeff Weiner prowling NFL sidelines while barking orders into a headset, and he’s never won a Super Bowl or coach of the year award. But Weiner, 28, does play a crucial coaching role for NFL players by helping them leverage social media to market themselves and connect with fans. His clients are known for engaging especially well with supporters, and stars like James Harrison and LaMarr Woodley of the Pittsburgh Steelers rank among the most popular NFL players on Facebook. Weiner created a social media niche for himself in 2009, quickly attracting burgeoning stars like Eddie Royal of the Denver Broncos and Steve Smith, now of the Philadelphia Eagles. His New York company, ESBL Sports Management, now represents more than a dozen NFL players and his work has been mentioned on the ESPN, NFL and NBC Sports websites. But in contrast to other sports social media gurus, Weiner focuses almost exclusively on Facebook, where he says it’s easier for players to connect w...
MORE FROM YARDBARKER:
2017 NFL Mock Draft
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

WATCH: Tyler Lockett opens 2nd half with 75-yard TD

Newton benched on first play, Anderson immediately throws INT

Former commissioner Bud Selig and Braves GM John Schuerholz are headed to the Hall of Fame

WATCH: Josh Lambo has worst FG attempt of season so far

WATCH: Chiefs win game with incredible special teams play

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

WATCH: Jeff Fisher lost his challenge flag vs. Patriots

Colin Kaepernick benched for Blaine Gabbert in Chicago

Gronkowski releases statement, has no plans to retire

Sean Payton unhappy about Brandin Cooks trade rumors

Report: A 2015 investigation led to Kevin Wilson’s departure from Indiana

Houston denies report that Art Briles is candidate for coaching position

Final College Football Playoff rankings: Alabama reigns

Best of Yardbarker: CFB Championship Week chaos

Five teams on upset alert in NFL Week 13

Sporting life: Gifts for real fans (that aren't ugly NFL sweaters)

New faces help Spurs continue unparalleled success

The Pirates prepare for rarely chartered waters in dealing Andrew McCutchen

The 10 best sports docs available for streaming

Box Score 12/2: High-kicking it into the weekend

Jeff Fisher is the unkillable cockroach of NFL head coaches

Four teams to keep an eye on at the 2017 Winter Meetings

Eugene Monroe opens up about NFL’s drug policy

Ideal MLB offseason blueprint for every team

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Final College Football Playoff rankings: Alabama reigns

Sporting life: Gifts for real fans (that aren't ugly NFL Christmas sweaters)

New faces help Spurs continue unparalleled success

The Pirates prepare for rarely chartered waters in dealing Andrew McCutchen

The 10 best sports docs available for streaming

Everything you need to know for CFB Championship Week

Jeff Fisher is the unkillable cockroach of NFL head coaches

Four teams to keep an eye on at the 2017 Winter Meetings

Porzingis reshapes Knicks by elevating his game

TailGreater: Your championship week playlist is set

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker