Originally posted on Sports Business Digest  |  Last updated 9/21/12

The NFL's Oakland Raiders have teamed with Overstock.com to generate fan engagement during home games at Raiders' Overstock.com Coliseum (or "O.co", as Overstock has termed it) during the 2012-13 season. The company has created numerous themed football games to hopefully generate fan interest and ticket sales. Overstock signed a six-year deal in partnership with the Oakland-Alameda County Coliseum Authority in April 2011. That deal included the naming rights to the home of the Oakland Raiders and MLB's Oakland Athletics. This year's fan engagement projects include a home game feature dedicated to the Wounded Warrior Project -- a non-profit organization that honors and empowers Wounded Warriors. Each home game will feature two guests of honor from the project, who will be given on-field and scoreboard recognition. The participants will also receive two tickets to the game, courtesy of Overstock.
"We are delighted that Overstock.com is returning as a Raiders sponsor and we are honored to work with Overstock.com to support WWP," said Raiders Chief Executive Amy Trask.
Another promotion which will run for every home game -- dubbed the Overstock.com Kickoff Challenge -- allows a randomly selected fan to receive a $5,000 Overstock giftcard if the Raiders return the opening kickoff for a touchdown.
"Oakland Raiders fans are some of the most passionate in the NFL, and we like passionate people," said Overstock.com CEO,Patrick M. Byrne. "These promotions will reinforce Overstock.com's already strong presence among Oakland fans."
The Raiders, who are currently 0-2, host their second home game of the season this Sunday, against the Pittsburgh Steelers. (via Overstock.com Press Release)
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

WATCH: Dwight Howard ejected for hanging on rim

NHL rumors: Capitals acquire Blues’ Kevin Shattenkirk in bold trade

Report: Chiefs making ‘strong push’ to make Eric Berry highest-paid safety in NFL

Dana White hints at Conor McGregor's next opponent

Report: Steelers make Brown NFL's highest-paid WR

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Chiefs sign Duvernay-Tardif to five-year extension

MLB considering introducing 'stickier' baseballs

Report: Browns have discussed trading No. 12 pick for Garoppolo

Report: Lowry expected to miss 4-5 weeks, return for playoffs

Report: Cowboys to release Romo in coming weeks

Report: Jennings expected to sign with Hornets

It's time for Satchel Paige Day in Major League Baseball

The best sports movies available to stream right now

Biggest surprises and disappointments of the NBA season

Top 10 shortstops in baseball for 2017

The most dangerous NBA teams flying under the radar

Eat, Drink, Watch: Your award-worthy weekend planning guide

Grading the NBA trade deadline on the Vince Carter scale

As NHL trade deadline nears, seven teams who could be dealing

Box Score 2/24: A night of NBA disrespect

The 'Pete Rose instead of Kareem? Surely, you can't be serious' quiz

Streaming sports docuseries you don't want to miss

Teams that can prevent a Cavs-Warriors NBA Finals three-peat

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

It's time for Satchel Paige Day in MLB

The best sports movies available to stream right now

Biggest surprises and disappointments of the NBA season

As NHL trade deadline nears, seven teams who could be dealing

QUIZ: Name every MLB pitcher to win 20 or more games in a season since 2000

Top 10 shortstops in baseball for 2017

The most dangerous NBA teams flying under the radar

Grading the NBA trade deadline on the Vince Carter scale

Eat, Drink, Watch: Your award-worthy weekend planning guide

Streaming sports docuseries you don't want to miss

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker