Nike Prepares to Destroy the NFL Uniform As We Know It

Interesting post from ProFootballTalk this morning regarding NFL apparel–apparently Nike is taking over production of NFL jerseys & apparel starting in April 2012.  As such, they have promised they “plan on changing the NFL jersey dramatically just like we’ve done with the college programs, using new thinking and the greatest technology available,” according to Nike Brand President Charlie Denson. “The NFL program hasn’t had the same type of advancement in recent years.” This is an area that the NFL needs to make sure to police tightly, if you ask us–or risk some backlash from some of the longtime fans that they’ve built up years of support from. In recent years, many NFL teams have started adding alternate jerseys (often throwback jerseys, many of which are better than the team’s actual jerseys in our view), largely with the goal of selling additional merchandise.  Which we get, and accept, much to our chagrin. But the NFL limits the number ...