The St. Louis Rams were really rolling by the second half.
If only the hole before halftime wasn't so deep.
Sam Bradford threw for 352 yards and three touchdowns, but the Rams came up short in their bid to start a season 2-0 for the first time in a dozen years, falling to the Atlanta Falcons 31-24 on Sunday.
The Rams (1-1) fell behind 21-0 by early in the second quarter, and they were down 24-3 at the break.
''No one gave up,'' Bradford said. ''We kept fighting, made a game out of it.''
Bradford hooked up with Tavon Austin on a 6-yard scoring pass late in the third, then went to Austin Pettis on a 3-yard TD that brought the Rams to 24-17 and left plenty of time - just under 12 minutes - to complete the improbable comeback.
But the Falcons (1-1) put together the drive they had to have, throwing on eight straight plays before Jason Snelling ripped off an 11-yard touchdown run - Atlanta's longest play of the day on the ground.
Julio Jones had a huge game for the Falcons, catchin...