Originally posted on Fox Sports Midwest  |  Last updated 9/4/12
ST. LOUIS There's suspense with the stache. Coach Jeff Fisher's arrival has brought optimism to the St. Louis Rams after the franchise's woeful 15-65 record over the last five years. Now fans will be treated to a trinket to commemorate the 17-year head-coaching veteran's start in the Gateway City. On Sept. 16, fans who purchase a discounted ticket to the Rams' Week 2 matchup against the Washington Redskins at the Edward Jones Dome will receive a "Coach Fisher Stache" to complete their game-day experience as part of the "Stache Bash." There's also historical incentive involved: The promotion is part of an effort to break the Guinness world record of 227 false mustaches worn in one place, according to Brian Killingsworth, the Rams' vice president of marketing and brand strategy. "We're really pumped about it," said Killingsworth, who initiated the idea with the help of his marketing team. "It has got a lot of traction locally and nationally. It was something we were excited about doing with Coach Fisher. With all the excitement and buzz surrounding his first year here, it is something that has really captivated the city. It's something we wanted to do to kickoff his tenure here." Already, the "Coach Fisher Stache" has fastened itself to famous faces. WWE star John Cena received one, in addition to country music icon Toby Keith and the country music band Rascal Flatts. Local and national media personalities have been introduced to the small facial accessory as well. Will the whiskers work magic? There's plenty of heavy lifting to be done to make the Rams a contender again, but Fisher has brought credibility to the rebuilding effort. His stache never will be far behind. "Knowing how he's got a fun-loving personality and he's innovative in his approach as well we approached him on the idea," Killingsworth said of Fisher. "And he was all for it."
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

WATCH: Florida's Chiozza sends Wisconsin home on incredible buzzer-beater

LaVar Ball gets Crying Jordan, meme treatment after UCLA loss

Celtics upset Suns tried to pad Devin Booker’s stats

Five teams that may be interested in Blake Griffin this summer

Report: Tony Romo ‘believes it’s Texans or retirement’

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Clay Matthews Sr. passes away at 88

WWE’s Kane is inching toward running for mayor in Tennessee

Jung Ho Kang denied visa for DUI, may miss 2017 MLB season

Jets not ready to say Josh McCown will be starter

Sens owner on Sidney Crosby: He’s 'a whiner' and should be suspended for Methot slash

Report: Griffin could be growing more open to leaving Clippers

Best of Yardbarker: Did Team USA's victory save the World Baseball Classic?

The Rewind: George Mason's improbable run to the Final Four

Breaking down the Naismith Award race

Box Score 3/24: Waiting on West Virginia

Eat, Drink, Watch: Weekends are for upsets

The 'Once again, Barry Bonds is the best power hitter in San Francisco' quiz

With Team USA's victory, World Baseball Classic (finally) lived up to its potential

The NFL distraction playbook

Which Sweet 16 team should you be rooting for?

The Aesthetic: The world of player exclusive sneakers

Lingering issues for each 2016 MLB postseason team

Box Score 3/23: Team USA wins their first WBC title

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Best of Yardbarker: Did Team USA's victory save the World Baseball Classic?

The Rewind: George Mason's improbable run to the Final Four

Breaking down the Naismith Award race

Eat, Drink, Watch: Weekends are for upsets

The 'Once again, Barry Bonds is the best power hitter in San Francisco' quiz

The NFL distraction playbook

With Team USA's victory the WBC (finally) lived up to its potential

The Aesthetic: The world of player exclusive sneakers

Which Sweet 16 team should you be rooting for?

NBA Referee Hotline Bling: Steph Curry pushes OKC's buttons

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker