Originally posted on Fox Sports Midwest  |  Last updated 9/4/12
ST. LOUIS There's suspense with the stache. Coach Jeff Fisher's arrival has brought optimism to the St. Louis Rams after the franchise's woeful 15-65 record over the last five years. Now fans will be treated to a trinket to commemorate the 17-year head-coaching veteran's start in the Gateway City. On Sept. 16, fans who purchase a discounted ticket to the Rams' Week 2 matchup against the Washington Redskins at the Edward Jones Dome will receive a "Coach Fisher Stache" to complete their game-day experience as part of the "Stache Bash." There's also historical incentive involved: The promotion is part of an effort to break the Guinness world record of 227 false mustaches worn in one place, according to Brian Killingsworth, the Rams' vice president of marketing and brand strategy. "We're really pumped about it," said Killingsworth, who initiated the idea with the help of his marketing team. "It has got a lot of traction locally and nationally. It was something we were excited about doing with Coach Fisher. With all the excitement and buzz surrounding his first year here, it is something that has really captivated the city. It's something we wanted to do to kickoff his tenure here." Already, the "Coach Fisher Stache" has fastened itself to famous faces. WWE star John Cena received one, in addition to country music icon Toby Keith and the country music band Rascal Flatts. Local and national media personalities have been introduced to the small facial accessory as well. Will the whiskers work magic? There's plenty of heavy lifting to be done to make the Rams a contender again, but Fisher has brought credibility to the rebuilding effort. His stache never will be far behind. "Knowing how he's got a fun-loving personality and he's innovative in his approach as well we approached him on the idea," Killingsworth said of Fisher. "And he was all for it."
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Mike Trout progressing towards return before All-Star break

There's nowhere for Chris Paul to go

Mother Nature stops Tim Tebow's St. Lucie debut

Carson Palmer not sure if 2017 will be his last NFL season

Report: Spurs, Clippers among teams interested in Andre Iguodala

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Vanderbilt players shot while trying to get teammate’s phone back from thief

Would adding George, Hayward make Celtics a super-team?

Kevin Durant congratulates Russell Westbrook for earning MVP honors

Colts QB coach: Andrew Luck should not be double-digit INT guy

Jim Kelly praises Sean McDermott, throws shade at Rex Ryan

Did John Paxson just admit the Bulls are tanking?

Although you have seen this start before, this season is no sequel for the Dodgers

The 'Power hitters are coming for that number one spot' quiz

BIG3 Referee Hotline Bling: Ricky Davis takes unnecessary shots at Al Harrington

Who won Wimbledon the year you were born?

Box Score 6/27: Monday is for all sorts of ballers

Big3 brings summer festival feel to basketball with barnstorming tour

The 10 best sports docs available for streaming

Feeding your roundball addiction through the summer months

The 'Tonight, we settle the Beard vs. Brodie debate' quiz

2016-17 NBA Awards: The 8th Man Award for most overlooked player this year

2016-17 NBA Awards: The Disappearing Act Award for player who came up small

Getaway Day: Welcome back to the world, AL Central

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

2017 is not another disappointing sequel for the Dodgers

BIG3 Referee Hotline Bling: Ricky Davis takes unnecessary shots at Al Harrington

The 'Power hitters are coming for that number one spot' quiz

Big3 brings summer festival feel to basketball with barnstorming tour

The 10 best sports docs available for streaming

Feeding your roundball addiction through the summer months

The 'Tonight, we settle the Beard vs. Brodie debate' quiz

2016-17 NBA Awards: The 8th Man Award for most overlooked player this year

2016-17 NBA Awards: The Disappearing Act Award for player who came up small

Getaway Day: Welcome back to the world, AL Central

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker