Originally posted on Fox Sports Midwest  |  Last updated 9/4/12
ST. LOUIS There's suspense with the stache. Coach Jeff Fisher's arrival has brought optimism to the St. Louis Rams after the franchise's woeful 15-65 record over the last five years. Now fans will be treated to a trinket to commemorate the 17-year head-coaching veteran's start in the Gateway City. On Sept. 16, fans who purchase a discounted ticket to the Rams' Week 2 matchup against the Washington Redskins at the Edward Jones Dome will receive a "Coach Fisher Stache" to complete their game-day experience as part of the "Stache Bash." There's also historical incentive involved: The promotion is part of an effort to break the Guinness world record of 227 false mustaches worn in one place, according to Brian Killingsworth, the Rams' vice president of marketing and brand strategy. "We're really pumped about it," said Killingsworth, who initiated the idea with the help of his marketing team. "It has got a lot of traction locally and nationally. It was something we were excited about doing with Coach Fisher. With all the excitement and buzz surrounding his first year here, it is something that has really captivated the city. It's something we wanted to do to kickoff his tenure here." Already, the "Coach Fisher Stache" has fastened itself to famous faces. WWE star John Cena received one, in addition to country music icon Toby Keith and the country music band Rascal Flatts. Local and national media personalities have been introduced to the small facial accessory as well. Will the whiskers work magic? There's plenty of heavy lifting to be done to make the Rams a contender again, but Fisher has brought credibility to the rebuilding effort. His stache never will be far behind. "Knowing how he's got a fun-loving personality and he's innovative in his approach as well we approached him on the idea," Killingsworth said of Fisher. "And he was all for it."
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Bryce Harper has great response to $400 million contract question

Cavs discussed three-team deal that would net them Melo

Celtics reportedly discussing Kevin Love trade

New York Giants to pursue Matt Forte?

Joe Mauer to try wearing sunglasses to improve pitch tracking

Charles Woodson joining ESPN's 'Sunday NFL Countdown' team

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

A’s land Khris Davis from Brewers for prospects

Family of deceased Kyle Field construction worker awarded $53 million by jury

Chris Bosh to miss All-Star Game with calf injury, Al Horford to replace

NBA commissioner Adam Silver supports bringing sports betting in to the light

Mets pitcher Jenrry Mejia becomes first player ever banned by MLB for PEDs

Eight bold predictions for NBA All-Star Weekend

Why the Virginia Cavaliers are a National Championship contender

Cardiff City owner tells team to shoot more, because ugly men can marry beautiful women

Report: American Pharoah will make $35 million as stud in 2016

City hosts Tottenham in Valentine’s Day clash

Ranking the ten best free agent pitcher signings

Is there a place for Aaron Hill with the Brewers?

The market for forwards may shape the NHL trade deadline

Who had the best NBA All-Star Game of the last 40 years?

The winners and losers of the 2016 MLB offseason

The most intriguing NBA story lines for the rest of the season

Report: Timberwolves ‘lament’ Andrew Wiggins missing weight-lifting sessions

Kevin Durant to the Warriors makes little sense

City of Atlanta, Braves fighting over iconic Hank Aaron statue

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Ranking the ten best free agent pitcher signings

Who had the best NBA All-Star Game of the last 40 years?

The winners and losers of the 2016 MLB offseason

On Kobe Bryant and taking greatness for granted

Bucks need to choose between wins, development

Fantasy booking WrestleMania 32

Unrestricted free agents each team must consider re-signing

QUIZ: Name the winners of the NBA Slam Dunk Contest

Thank you Daniel Bryan

The timeless greatness of Jaromir Jagr

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker