Originally posted on FOX Sports  |  Last updated 3/31/13
Jeremy Lin trademarked "Linsanity," Robert Griffin III trademarked "Unbelievably Believable" and Colin Kaepernick trademarked "Kaepernicking," so it was only a matter of time before someone attempted to get their hands on one of the most popular phrases of the NCAA tournament -- "Dunk City." Charlie Pennachio, a music producer from Fort Myers, Fla., whose son attends Florida Gulf Coast University, says he filed for a trademark of the term on March 25, only a day after FGCU upset San Diego State in the third round, 81-71. "It's a real phenomenon what's going on in Fort Myers," Pennachio said in an interview with ESPN.com. "We want to start a company, and doing something associated with basketball seemed like a perfect opportunity. We know the university is using it now, but we want to take it to a different kind of level." While the university has not yet made an attempt to claim the phrase, it could make a move soon. According to the report, "Dunk City" has appeared on merchandis...
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