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Report: Interstate cutting back sponsorship due to NASCAR TV ratings decline

Found September 26, 2007 on AutoRacingSport.com:
Interstate Battery sent a memo to all their distributers today telling them that Interstate will be on the Joe Gibbs Racing car for 6 races and M&Ms on for the rest in 2008. Interstate will be the "official battery of Joe Gibbs Racing" and will have NFL ties. They cited a decline in TV ratings for NASCAR as a key driver.
Original Story: http://autoracingsport.com/nascar/rep...
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