Stave Nash and Nike Zoom MVP Trash Talk Shoe Continue Going Green

The new Nike Zoom MVP Trash Talk combines Nike’s (NYSE:NKE) commitment to Considered Design, marrying performance product and sustainability, with Phoenix Sun’s Steve Nash’s passion for the environment. The Nike Zoom MVP Trash Talk, which launches at retail on April 22, 2009, Earth Day, is a classic hoop shoe designed for athletic performance and made using scrap materials, giving a second life to waste generated in the footwear manufacturing process. The shoe will also be packaged in a new Considered Design shoebox. Like Nike’s first recycled content box in 1995, this new box is still made from 100 percent recycled fiber, but now features a new design which reduces the fiber content by approximately 30 percent. “I have a passion for preserving our environment, so if I can wear a Nike basketball shoe that reuses waste, performs on the court and is packaged in a shoeb...