Turner Sports announced today that it has extended its current partnerships with AutoTrader.com, Hyundai, Southwest Airlines and T-Mobile as major sponsors of its award-winning NBA on TNT studio coverage for the 2008-09 NBA season.A Additionally, each of the four partners will also sponsor the new NBA TV studio shows and will be featured on NBA.com.A The 2008-09 NBA season marks Turner's 25th anniversary of NBA coverage and the inaugural year of Turner's partnership with the NBA to operate the NBA Digital portfolio, which includes NBA TV, NBA.com, NBA League Pass, WNBA.com and NBADLeague.com. "The prime value of the NBA brand is reflected in the overwhelming response by Autotrader.com, Hyundai, Southwest Airlines and T-Mobile returning to TNT this season but also extending their partnerships to NBA TV and NBA.com," saidJon Diament, executive vice president of Turner Sports ad sales and marketing.A "Turner continues to create unique and meaningful multi-plat...
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