Originally posted on Larry Brown Sports  |  Last updated 4/4/13

Jay-Z is building an empire. Actually, Jay-Z has already built more than an empire. He has now turned his focus toward adding some of the biggest names in sports to his realm. On Tuesday, Robinson Cano announced that he had fired agent Scott Boras and signed with Roc Nation, which has paired with Creative Artists Agency to begin representing athletes. Victor Cruz is joining them. According to the NY Post, the New York Giants wide receiver signed with Jay-Z’s sports agency on Wednesday. Last season, Cruz incorporated Jay-Z’s diamond-shaped “Roc” symbol into his touchdown routine, which makes a lot more sense now. Unlike Cano, Cruz did not have to fire his current agent to sign with Roc Nation Sports. Cruz’s agent Tom Condon is already affiliated with CAA, so his deal with Jay-Z is expected to have more of an impact on endorsement deals than his football contract. The Giants have put a first-round tender on Cruz, meaning they would receive a first-round pick for him if another team offers the 26-year-old a contract New York chooses not to match. As the Post speculated, Cruz’s decision to sign with Jay-Z’s agency could actually be good news for the Giants. Jay-Z has tremendous influence in New York and the surrounding area, so it probably would have no benefit to Cruz from an endorsement standpoint to leave New York. Eli Manning is certainly hoping that is the case. Related posts: Dez Bryant Says He Has Been Working on Stealing Victor Cruz’s TD Dance Rex Ryan May Have Helped Giants’ Decision to Keep Victor Cruz Robinson Cano reportedly fires Scott Boras, signs with Jay-Z’s company

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Fitzpatrick on negotiations: I wouldn’t wish it on anybody

NBA players to fund health insurance for former players

Report: Geno Smith 'intent' on beating out Ryan Fitzpatrick

Greg Jennings: Ryan Tannehill has had his hands tied by coaches

Josh McDaniels 'happy' with Pats but wants to be a head coach again

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

WATCH: Jim Harbaugh in cleats throws out first pitch at Cubs game

Why Rickie Fowler will win the PGA Championship

Warren Sapp bitten on arm by shark

Baker considering removing Papelbon from closer role?

Greg Hardy struggling to find work, reportedly even in CFL

Jets players told not to discuss Ryan Fitzpatrick situation

Did Joey Votto reject kid who asked for his batting gloves?

Rams got it right releasing Nick Foles, trusting Jared Goff

Report: Ravens WR Mike Wallace failed conditioning test

WATCH: Kobe Bryant drives Ferrari around Italian racetrack

Terrelle Pryor shouts out Ohio State after ban ends

Justin Timberlake advocates for Memphis to join Big 12

Poll: Las Vegas residents don’t support public funds for NFL stadium

Conor McGregor talks trash to Nate Diaz on ‘Conan’

We asked Team USA: What other Olympic sport would you play?

Real Madrid can’t train at Norwegian school because of the kids

Newspaper uses Michael Jordan ‘crying face’ as image

Equipment manager Blake Griffin punched no longer works for Clippers

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

We asked Team USA: What other Olympic sport would you play?

Why Gary Bettman's CTE denial is cause for concern for NHL

WATCH: Inside the Nike SNKRS BOX in SF for Golden Air Celebration

WATCH: Five other uniforms Chris Sale should cut up

QUIZ: Name every Olympic event in which the USA has never won a gold medal

Five U.S. Olympians favored to win multiple gold medals

WATCH: What teams should join the Big 12?

One Gotta Go: Do NBA players really love NBA2K?

One Gotta Go: NBA players hate Facebook too

One Gotta Go: NBA players settle the fast food beef

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker