Originally written on Sports Media Watch  |  Last updated 11/19/14

NEW ORLEANS - NOVEMBER 30: Quarterback Tom Brady #12 of the New England Patriots celebrates after Laurence Maroney scored a 2-yard rushing touchdown in the third quarter against the New Orleans Saints at Louisana Superdome on November 30, 2009 in New Orleans, Louisiana. (Photo by Scott Halleran/Getty Images)
Though not facing each other, Tom Brady and Peyton Manning helped CBS to a double-digit increase for Sunday’s NFL national window. The Week 11 NFL national window, featuring Colts/Patriots, earned a 14.5 final rating and 23.6 million viewers on CBS — up 12% in ratings and 10% in viewership from coverage featuring Chargers/Bears last year (13.0, 21.5M), and up 2% and flat, respectively, from coverage featuring Colts/Patriots in 2010 (14.2, 23.6). While just over half of the country received Colts/Patriots, [...]
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