Originally posted on Midwest Sports Fans  |  Last updated 12/25/11

This is a Sponsored post written by me on behalf of Snapdragon by Qualcomm for SocialSpark. All opinions are 100% mine.

You may have watched last week’s Ravens-Chargers game on Sunday Night Football and wondered why the announcers were referring to the Chargers’ home stadium as “Snapdragon Stadium.” It’s been named Qualcomm Stadium since all the way back in 1997.

Did Qualcomm sell its naming rights? Did another company come in with a higher bid? Nope. Qualcomm still owns the rights, and they decided to temporarily rename the stadium as a way to promote their Snapdragon processors.

“Snapdragon” is the brand name for Qualcomm’s application processors that power smartphones. Snapdragon processors by Qualcomm are “the digital brains” inside mobile devices made Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by top manufacturers like Samsung, LG, Nokia, and HTC.

So, for approximately 11 days this holiday season starting December 18th, Qualcomm Stadium has been renamed Snapdragon Stadium. This coincides with not only last Sunday’s Chargers game against Baltimore but also two college bowl games: the San Diego County Credit Union Poinsettia Bowl (Dec. 21) and the Bridgepoint Education Holiday Bowl (Dec. 28).

I realize that San Diego is a long way from the Midwest, but this name change is intriguing to me for a number of reasons:

  1. Why haven’t stunts like this been done before?
  2. Will this be a trend that we’ll start to see more in the future?

When you are a company like Qualcomm that pays so much money to own the naming rights to a stadium (in the tens to hundred of millions of dollars), you want to make sure you are getting bang for your buck. Strategies like this will work. I didn’t know what Snapdragon processors were before learning about the stadium name change; did you?

Perhaps this will be something that we’ll see come to a Midwest stadium near you. For example, Conseco, which owns the naming rights to Conseco Fieldhouse in Indianapolis, is a holding company with insurance subsidiaries that include Bankers Life and Casualty Company, Colonial Penn Life Insurance Company and Washington National Insurance Company. Why couldn’t they decide to rename the arena “Bankers Life Fieldhouse” for a week as a way to drive some awareness to the subsidiary? They could do this with all of the subsidiaries to drive awareness.

Granted, I have not clue what Conseco’s contract with the arena and the Pacers stipulates, but you have to think that other companies will see what Qualcomm is doing and consider if it is something they should do as well.

What do you think? Do you think we’ll start seeing more temporary name changes like this in the future?

MORE FROM YARDBARKER:
The first time John Randle talked trash in the NFL
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Eagles rookie nixes anthem protest after talking to agent

Report: Romo has no ligament damage, to resume training soon

Michael Phelps to be honored with unique Wheaties box

Woman suing Brewers after being struck by foul ball

Report: ‘Strong chance’ J.J. Watt will play in Week 1

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Broncos name Trevor Siemian their Week 1 starter

Report: Jets fielding calls for Geno Smith

Report: Bryan Stork fails physical, rights revert to Pats

Eric Berry signs franchise tender, returns to Chiefs

Brandon Jennings takes swipe at Reggie Miller's career

Report: Kaepernick facing ‘uphill battle’ to make roster

WATCH: John Randle on the first time he talked trash in the NFL

The hottest hitters in MLB heading into September sprint

Who has the most to prove at the US Open?

A sports history of not standing up for the national anthem

Heading into the homestretch: 2016 ROY favorites

Six NFL quarterbacks the Cowboys must consider

Dwight Howard trying new way to improve free throw shooting

Eight players who have stepped up in NFL preseason so far

Premier League notebook: The love affair at Man U

One Gotta Go: NFL legends talking comedians is no joke

It's all about timing: The evolution of the clock in sports

Predicting the unpredictable: Your MTV VMAs rundown

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

WATCH: John Randle on the first time he talked trash in the NFL

The hottest hitters in MLB heading into September sprint

Who has the most to prove at the US Open?

A sports history of not standing up for the national anthem

Premier League notebook: The love affair at Man U

Heading into the homestretch: 2016 ROY favorites

One Gotta Go: NFL legends talking comedians is no joke

It's all about timing: The evolution of the clock in sports

Predicting the unpredictable: Your MTV VMAs rundown

10 great moments in the career of Roberto Duran

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker